黑料不打烊

艩iame magistro baigiamajame darbe nagrin臈jama vadybini懦 sprendim懦 pri臈m臈j懦 charakteristik懦 poveikis internacionalizacijai 寞taka 寞moni懦 internacionalizacijai, analizuojant, kaip demografiniai rodikliai, asmenyb臈s bruo啪ai, tarptautin臈 patirtis ir vadybin臈s kompetencijos formuoja strateginius sprendimus, susijusius su pl臈tra 寞 u啪sienio rinkas. Tyrimas grind啪iamas 沤mogi拧kojo kapitalo, Auk拧膷iausiojo e拧elono ir Agent奴ros teorijomis, remiantis kuriomis sukurtas konceptualus modelis, paai拧kinantis su vadovais susijusi懦 veiksni懦 poveik寞 tarptautinei verslo orientacijai ir internacionalizacijos laipsniui, grei膷iui bei mastui. Empirin臈je dalyje taikytas kiekybinis tyrimo metodas 鈥� strukt奴rizuota apklausa, vykdyta tarp Baltijos 拧alyse veikian膷i懦 tarptautini懦 寞moni懦 vadov懦 ir darbuotoj懦. Surinkti duomenys analizuoti taikant patikimumo testus, faktorin臋 analiz臋, apra拧om膮j膮 statistik膮, koreliacin臋 analiz臋 ir regresijos metodus. Tyrimo rezultatai atskleid臈, kad tokios charakteristikos kaip rizikos tolerancija, asmenin臈 iniciatyva, rizikos suvokimas, strategin臈 vizija ir socialini懦 bei profesini懦 ry拧i懦 stiprumas 鈥� turi teigiam膮 poveik寞 tarptautinei verslo orientacijai, kuri reik拧mingai prisideda prie 寞moni懦 internacionalizacijos rezultat懦. Magistro baigiamasis darbas parodo, kad vadybini懦 sprendim懦 pri臈m臈jai vaidina esmin寞 vaidmen寞 formuojant 寞moni懦 tarptautines strategijas, o j懦 elgsena ir kompetencijos yra svarb奴s s臈kmingai veiklai globalioje rinkoje. Magistro baigiamajame darbe pateikiamos teorin臈s 寞啪valgos ir praktin臈s rekomendacijos organizacijoms, siekian膷ioms stiprinti vadov懦 geb臈jimus, padedan膷ius u啪tikrinti tarptautin臋 pl臈tr膮. Strukt奴ra: 寞vadas, teorin臈 dalis, tyrimo metodologija, empirin臈 analiz臈, i拧vados ir rekomendacijos, literat奴ra, priedai Darbo apimtis: 71 p. teksto be pried懦, 2 paveiksl懦, 14 lenteli懦, 93 literat奴ros 拧altini懦. Priedai pridedami.

This thesis investigates the influence of managerial decision-makers鈥� characteristics on business internationalization by examining how demographic attributes, personality traits, international experience, and managerial competencies shape strategic decisions related to global expansion. The study builds on Human Capital Theory, Upper-Echelon Theory, and Agency Theory to develop a conceptual model explaining how managerial factors affect international entrepreneurial orientation (IEO) and, subsequently, the degree, speed, and scope of internationalization. A quantitative research design was applied, using a structured survey distributed to managers and employees working in internationalized companies across the Baltic region. The collected data were analyzed using reliability testing, factor analysis, descriptive statistics, correlation analysis, and regression techniques. The findings reveal that managerial characteristics particularly risk attitude, personal initiative, risk perception, strategic vision, and social/professional network strength positively influence IEO, which in turn significantly contributes to internationalization outcomes. The results highlight the critical role of managerial decision-makers in shaping firms鈥� international strategies and demonstrate that the behavioral dimension of leadership remains a key determinant of global success. The thesis also provides theoretical contributions and practical insights for organizations aiming to strengthen managerial capabilities to support international growth. Structure: introduction, theoretical background, research methodology, empirical analysis, conclusions and recommendations, references, appendixes. Thesis consist of: 71 pages of text without appendixes, 2 pictures, 14 tables, 93 bibliographical entries. Appendixes included.

Baigiamajame bakalauro darbe nagrin臈jama tvarumo princip懦 integracija 寞 AB 鈥濱gnitis grup臈s鈥� veiklos strategij膮. Darbe analizuojami tvarumo, ESG ir strateginio valdymo teoriniai aspektai, atskleid啪iamos 拧i懦 s膮vok懦 tarpusavio s膮sajos bei j懦 reik拧m臈 organizacij懦 veikloje. Aptariama tvarumo princip懦 vieta strateginiame valdyme, nagrin臈jamas ESG kaip valdymo, vertinimo ir atskaitomyb臈s pagrindas. Empirin臈je darbo dalyje atliekama AB 鈥濱gnitis grup臈s鈥� 2023鈥�2025 m. oficiali懦 dokument懦 analiz臈 su kiekybinio vertinimo elementais ir kokybinis ekspert懦 interviu tyrimas. Tyrimo metu vertinama, kaip tvarumo principai atsispindi organizacijos strateginiuose tiksluose, rodikliuose, investiciniuose sprendimuose, rizik懦 valdyme ir praktin臈je veikloje. I拧nagrin臈jus teorinius ir empirinius tvarumo princip懦 integracijos aspektus, pateikiamos baigiamojo darbo i拧vados ir si奴lymai. Darb膮 sudaro 6 dalys: 寞vadas, teorin臈 dalis, tyrimo metodologija, tyrimo rezultatai, i拧vados ir si奴lymai, literat奴ros s膮ra拧as. Darbo apimtis 鈥� 64 p. teksto be pried懦, 16 lenteli懦, 3 paveikslai, 81 bibliografinis 拧altinis. Atskirai pridedami darbo priedai.

This bachelor鈥檚 thesis examines the integration of sustainability principles into the operational strategy of AB 鈥淚gnitis Group鈥�. The paper analyzes the theoretical aspects of sustainability, ESG, and strategic management, revealing the interrelations between these concepts and their significance for organizational activities. It discusses the role of sustainability principles in strategic management and examines ESG as a basis for management, evaluation, and reporting. The empirical part of the thesis includes an analysis of AB 鈥淚gnitis Group鈥� official documents for the period 2023鈥�2025 with elements of quantitative assessment, as well as a qualitative expert interview study. The research evaluates how sustainability principles are reflected in the organization鈥檚 strategic goals, indicators, investment decisions, risk management, and practical activities. After examining the theoretical and empirical aspects of sustainability principles integration, the thesis presents conclusions and recommendations. The thesis consists of 6 parts: introduction, theoretical part, research methodology, research results, conclusions and recommendations, and the list of references. The scope of the thesis is 64 pages of text excluding appendices, 16 tables, 3 figures, and 81 bibliographic sources. Appendices are attached separately.

艩i magistro baigiamojo darbo tema 鈥� 鈥濻kaitmenini懦 寞g奴d啪i懦 poveikio virtuali懦 komand懦 vadov懦 komunikacijai vertinimas鈥� 鈥� nagrin臈ja, kaip skaitmeniniai geb臈jimai formuoja vadov懦 komunikacij膮 virtualiose komandose. Atsi啪velgiant 寞 tai, kad nuotolinis darbas tampa nauj膮ja norma, virtuali懦 komand懦 vadovams itin svarbu 寞valdyti skaitmeninius 寞rankius, kad b奴t懦 u啪tikrintas ai拧kus informacijos perdavimas, veiksmingas u啪duo膷i懦 koordinavimas ir pasitik臈jimo k奴rimas tarp geografi拧kai i拧sibars膷iusi懦 komandos nari懦. Darbas susideda i拧 寞vado, trij懦 pagrindini懦 dali懦, i拧vad懦 ir rekomendacij懦. Pirmojoje dalyje ap啪velgiama pagrindin臈 mokslin臈 literat奴ra, susijusi su skaitmeniniais 寞g奴d啪iais, virtualia lyderyste ir komunikacijos procesais. Antrojoje dalyje pristatoma tyrimo metodologija 鈥� apibr臈啪iamas filosofinis po啪i奴ris, duomen懦 rinkimo metodai ir statistin臈s technikos, naudotos devyniems skaitmenin臈s komunikacijos veiksniams vertinti. Tre膷iojoje dalyje pateikiami empirini懦 tyrim懦 rezultatai, 寞skaitant patikimumo ir validumo testavim膮 bei skaitmenini懦 寞g奴d啪i懦 poveikio komunikacijos efektyvumui analiz臋. Rezultatai parod臈, kurie skaitmeniniai geb臈jimai yra svarbiausi siekiant ai拧kios ir veiksmingos komunikacijos virtualioje lyderyst臈je, taip pat atskleid臈 pagrindinius i拧拧奴kius, su kuriais susiduria vadovai tobulindami 拧iuos 寞g奴d啪ius. Darbo pabaigoje pateikiamos apibendrintos rekomendacijos, skirtos pad臈ti virtuali懦 komand懦 vadovams nuolat tobulinti savo skaitmenines kompetencijas. Darbo apimtis 鈥� 62 p. teksto be pried懦, 6 lenteli懦, 69 bibliografiniai 拧altiniai.

This master鈥檚 thesis, titled 鈥淓valuation of Digital Skills Impact on Virtual Team Leaders鈥� Communication,鈥� dives into how digital skills shape the way leaders communicate in virtual teams. With remote work becoming the norm, it鈥檚 crucial for virtual leaders to master digital tools to ensure clear communication, coordinate tasks effectively, and build trust among team members who are spread out. The thesis is structured with an introduction, three main sections, conclusions, and recommendations. The first section reviews key scientific literature on digital skills, virtual leadership, and communication processes. The second section outlines the research methodology, detailing the philosophical approach, data collection methods, and statistical techniques used to assess nine digital communication factors. The third section shares the empirical findings, including tests for reliability and validity, as well as an analysis of how digital skills impact communication effectiveness. The results highlight which digital competencies are most vital for clear and effective virtual communication and pinpoint the challenges leaders encounter while honing these skills. In conclusion, the thesis provides broad recommendations to help virtual team leaders continuously enhance their digital competencies. Thesis consist of: 62 p. text without appendixes, 6 tables, 69 bibliographical entries. Appendixes included.

Startuoli懦 寞mon臈s veikia dinami拧koje, neapibr臈啪toje aplinkoje, tod臈l darbuotoj懦 talent懦 pritraukimas, i拧laikymas ir motyvavimas tampa vienu svarbiausi懦 veiksni懦, lemian膷i懦 organizacijos tvarum膮 ir konkurencingum膮. D臈l ribot懦 finansini懦 i拧tekli懦 ir plok拧膷i懦 organizacini懦 strukt奴r懦 tradicin臈s motyvavimo sistemos startuoliuose ne visada yra veiksmingos, tod臈l b奴tina identifikuoti specifinius motyvavimo elementus, pritaikytus 拧iam kontekstui. 艩iame tyrime analizuojami darbuotoj懦 talent懦 motyvavimo sistemos elementai startuoli懦 寞mon臈se, ypating膮 d臈mes寞 skiriant autonomijai ir pasitik臈jimui, augimui ir prasmei, gr寞啪tamajam ry拧iui ir pripa啪inimui, subalansuotai atlygio sistemai bei organizacinei kult奴rai ir emocinei aplinkai. Tyrimo tikslas 鈥� sukurti darbuotoj懦 talent懦 motyvavimo sistemos model寞, tinkant寞 startuoli懦 寞mon臈ms. Konceptualiam modeliui patikrinti parengta mi拧ri懦 metod懦 empirinio tyrimo metodologija. Tyrimas atliktas Lietuvos startuoli懦 sektoriuje, taikant kiekybin臋 205 darbuotoj懦 apklaus膮 ir kokybin寞 10 pusiau strukt奴ruot懦 interviu tyrim膮, o duomenys analizuoti statistiniais ir temin臈s analiz臈s metodais. Tyrimo rezultatai atskleid臈, kad did啪iausi膮 poveik寞 darbuotoj懦 talent懦 motyvacijai daro organizacin臈 kult奴ra ir emocin臈 aplinka bei ai拧ki ir skaidri atlygio sistema, o autonomija ir pasitik臈jimas, nors ir svarb奴s, n臈ra pakankami ilgalaikei motyvacijai u啪tikrinti. Taip pat nustatyta, kad gr寞啪tamojo ry拧io strukt奴ruotumas veikia kaip jungiantis mechanizmas tarp vidini懦 ir i拧orini懦 motyvatori懦. Remiantis tyrimo rezultatais, startuoli懦 寞mon臈ms rekomenduojama kryptingai stiprinti kult奴r膮, gr寞啪tamojo ry拧io praktik膮 ir atlygio skaidrum膮, siekiant didesnio darbuotoj懦 talent懦 寞sitraukimo ir lojalumo. Tyrimo i拧skirtinumas 鈥� startuoli懦 kontekstui pritaikyto motyvavimo sistemos modelio suk奴rimas, integruojant kiekybinius ir kokybinius duomenis. Darbo apimtis 鈥� 107 p. teksto be pried懦, 21 iliustracijos ir 11 lenteli懦, panaudota plati mokslini懦 拧altini懦 baz臈. Atskirai pridedami darbo priedai.

Startups operate in a dynamic, uncertain environment, so attracting, retaining, and motivating employee talent becomes one of the most important factors determining the sustainability and competitiveness of the organization. Due to limited financial resources and flat organizational structures, traditional motivation systems in startups are not always effective, therefore it is necessary to identify specific motivation elements adapted to this context. This study analyzes the elements of the employee talent motivation system in startups, paying special attention to autonomy and trust, growth and meaning, feedback and recognition, a balanced reward system, and organizational culture and emotional environment. The aim of the study is to create a model of the employee talent motivation system suitable for startups. A mixed-method empirical research methodology was developed to test the conceptual model. The study was conducted in the Lithuanian startup sector, using a quantitative survey of 205 employees and a qualitative study of 10 semi-structured interviews, and the data were analyzed using statistical and thematic analysis methods. The results of the study revealed that the greatest impact on the motivation of employees' talents is exerted by organizational culture and emotional environment, as well as a clear and transparent reward system, while autonomy and trust, although important, are not sufficient to ensure long-term motivation. It was also found that the structure of feedback acts as a connecting mechanism between internal and external motivators. Based on the results of the study, startup companies are recommended to purposefully strengthen culture, feedback practices, and reward transparency in order to achieve greater employee talent engagement and loyalty. The uniqueness of the study is the creation of a motivation system model adapted to the startup context, integrating quantitative and qualitative data. The scope of the work is 107 pages of text without appendices, 21 illustrations, and 11 tables, an extensive base of scientific sources was used.

Baigiamajame magistro darbe nagrin臈jami strateginio valdymo sprendimai labai ma啪ose ir ma啪ose elektronin臈s komercijos 寞mon臈se, siekiant pasi奴lyti strategini懦 sprendim懦 pri臈mimo model寞, orientuot膮 寞 konkurencinio prana拧umo 寞gijim膮 tarptautin臈se rinkose. Tyrimui taikomas kombinuotas metodas, apimantis mokslin臈s literat奴ros analiz臋, pusiau strukt奴ruotus ekspertinius interviu ir daugiakriterio vertinimo metodus AHP ir TOPSIS: pirmiausia literat奴ros pagrindu identifikuojamos strateginio valdymo kriterij懦 ir veiksni懦 grup臈s (strateginio valdymo procesas, 寞mon臈s i拧tekliai, vidin臈 ir i拧orin臈 aplinka, lokalizavimas ir adaptavimas, marketingo kanalai), v臈liau ekspert懦 apklausos ir taikant AHP metod膮, nustatoma j懦 santykin臈 svarba, o gauta prioritet懦 strukt奴ra papildomai validuojama taikant TOPSIS, subkriterijus traktuojant kaip pseudoalternatyvas ir vertinant j懦 artum膮 idealiam sprendiniui. Toks trij懦 pakop懦 tyrimo modelis leid啪ia integruotai susieti teorin臋 analiz臋 su empiriniu vertinimu ir suformuoti strukt奴ruot膮 strategini懦 sprendim懦 pri臈mimo karkas膮, kuriame akcentuojamas standartizuotas sprendim懦 pri臈mimo procesas, kritini懦 i拧tekli懦 (finans懦 ir vadov懦 kompetencij懦) panaudojimas ir verslo modelio bei rinkodaros sprendim懦 lokalizavimas skirtingoms rinkoms. I拧nagrin臈jus teorinius ir praktinius strateginio valdymo sprendim懦 elektronin臈s komercijos sektoriuje aspektus, pateikiamos baigiamojo darbo i拧vados ir strategini懦 sprendim懦 pri臈mimo modelis, kuris yra skirtas labai ma啪oms ir ma啪oms elektronin臈s komercijos 寞mon臈ms, siekian膷ioms tvariai stiprinti konkurencin寞 prana拧um膮 tarptautin臈se rinkose. Darbo apimtis 鈥� 107 p. teksto be pried懦, 5 iliustr., 33 lent., 108 bibliografiniai 拧altiniai. Atskirai pridedami darbo priedai.

The master鈥檚 thesis examines strategic management decisions in very small and small 别鈥揷辞尘尘别谤肠别 enterprises, with the aim of proposing a strategic decision鈥搈aking model focused on gaining competitive advantage in international markets. A combined research approach is applied, including scientific literature analysis, semi鈥搒tructured expert interviews, and the multi鈥揷riteria evaluation methods AHP and TOPSIS. First, based on the literature, groups of strategic management criteria and factors are identified (strategic management process, company resources, internal and external environment, localisation and adaptation, marketing channels). Then, using an expert survey and the AHP method, their relative importance is determined, while the resulting priority structure is additionally validated by applying TOPSIS, treating sub鈥揷riteria as pseudo鈥揳lternatives and assessing their closeness to the ideal solution. This three鈥搒tage research model makes it possible to integrally link theoretical analysis with empirical evaluation and to develop a structured framework for strategic decision鈥搈aking, which emphasises a standardised decision鈥搈aking process, the utilisation of critical resources (finances and managerial competences), and the localisation of the business model and marketing decisions for different markets. After analysing the theoretical and practical aspects of strategic management decisions in the 别鈥揷辞尘尘别谤肠别 sector, the thesis presents conclusions and a strategic decision鈥搈aking model intended for very small and small 别鈥揷辞尘尘别谤肠别 enterprises seeking to sustainably strengthen their competitive advantage in international markets. Thesis consist of: 107 p. text without appendixes, 5 pictures, 33 tables, 108 bibliographical entries. Appendixes included.

Baigiamajame magistro darbe nagrin臈jamas rinkodaros kanal懦 veiksmingumas ir jo 寞taka automobili懦 dalijimosi platform懦 啪inomumui. I拧analizuotas dalijimosi ekonomikos kontekstas, automobili懦 dalijimosi platform懦 augant寞 啪inomum膮 lemiantys veiksniai ir rinkodaros kanal懦 samprata. I拧nagrin臈ti pagrindiniai teoriniai aspektai, leid啪iantys atskirti rinkodaros kanal懦 efektyvum膮 nuo veiksmingumo. Identifikuoti kriterijai (pasiekiamumas, kaina arba efektyvumo santykis, tinkamumas tikslinei auditorijai, konversijos potencialas, prek臈s 啪enklo 寞vaizd啪io k奴rimas), kuriais remiantis vertinama kanal懦 veiksmingumo 寞taka 啪inomumui. Rinkodaros kanal懦 veiksmingumas nustatytas atlikus ekspertin寞 tyrim膮 ir pritaikius AHP (analitinio hierarchinio proceso) bei COPRAS (kompleksinio proporcingo 寞vertinimo) metodus. Remiantis tyrimo rezultatais, pateikiamos baigiamojo darbo i拧vados ir si奴lymai automobili懦 dalijimosi platform懦 vadovams ir rinkodaros specialistams. Darb膮 sudaro 6 dalys: 寞vadas, teorin臈 dalis, tyrimo metodika, tyrimo rezultatai, i拧vados ir si奴lymai, literat奴ros s膮ra拧as. Darbo apimtis 鈥� 83 p. teksto be pried懦, 7 paveikslai, 19 lenteli懦, 80 bibliografini懦 拧altini懦. Atskirai pridedami darbo priedai.

The master鈥檚 thesis analyzes the effectiveness of marketing channels and their impact on the awareness of car-sharing platforms. The context of the sharing economy, the factors determining the growing awareness of car-sharing platforms, and the concept of marketing channels are analyzed. The main theoretical aspects allowing for the distinction between the efficiency and effectiveness of marketing channels are examined. The criteria (reach, cost or cost-efficiency, target audience fit, conversion potential, brand image building) used to evaluate the influence of channel effectiveness on awareness are identified. The effectiveness of marketing channels was determined by conducting an expert survey and applying the AHP (Analytic Hierarchy Process) and COPRAS (Complex Proportional Assessment) methods. Based on the research results, the conclusions of the thesis and proposals for car-sharing platform managers and marketing specialists are presented. The thesis consists of 6 parts: introduction, theoretical part, research methodology, research results, conclusions and proposals, and list of references. The thesis volume is 83 pages of text without appendices, 7 figures, 19 tables, and 80 bibliographical sources. Thesis appendices are attached separately.

Baigiamajame magistro darbe nagrin臈jama, kokie teatr懦 socialini懦 tinkl懦 turinio marketingo veiksniai skatina vartotoj懦 寞sitraukim膮 ir sprendim膮 naudotis Vilniaus teatr懦 paslaugomis. Darbe pristatytos teatr懦 turinio marketingo r奴拧ys, remiantis moksline literat奴ra, pateiktas turinio marketingo form懦 kvalifikavimas. Vartotoj懦 寞sitraukim膮 寞 teatr懦 socialini懦 tinkl懦 turin寞 ir sprendim膮 naudotis teatr懦 paslaugomis lemiantys veiksniai buvo nustatomi kokybiniu tyrimu, pasitelkus temin臋 analiz臋. Tyrimu nustatyta, kad skatinant vartotoj懦 寞sitraukim膮 svarbios tokios teatr懦 socialini懦 tinkl懦 turinio formos, kaip vizualin臈 komunikacija ir vaizdo 寞ra拧懦 turinys. Kognityvinis vartotoj懦 寞sitraukimas pasirei拧k臈 informacinio ir edukacinio turinio poreikiu, k奴rini懦 aktualumu, bei suvokiama turinio verte. Emocinis 寞sitraukimas skatinamas personalizuotu turiniu bei emociniais vartotoj懦 atsakais. I拧nagrin臈jus teorinius ir praktinius teatr懦 turinio marketingo naudojimo aspektus, vartotoj懦 寞sitraukimo 寞 turin寞 ir sprendimo pri臈mimo s膮sajas, pateikiamos baigiamojo darbo i拧vados ir si奴lymai. Darb膮 sudaro 7 dalys: 寞vadas, teorin臈 dalis, tyrimo metodologija, tyrimo rezultat懦 analiz臈, i拧vados ir si奴lymai, mokslin臈 diskusija, literat奴ros s膮ra拧as. Darbo apimtis 鈥� 69 p. teksto be pried懦, 4 iliustr., 6 lent., 69 bibliografiniai 拧altiniai. Atskirai pridedami darbo priedai.

The final master's thesis examines which factors of theater social media content marketing encourage consumer engagement and the decision to use the services of Vilnius theaters. The thesis presents the types of theater content marketing, and based on scientific literature, provides a qualification of content marketing forms. The factors determining consumer engagement in theater social media content and the decision to use theater services were determined through qualitative research using thematic analysis. The study found that such forms of theater social media content as visual communication and video content are important in promoting consumer engagement. Cognitive consumer engagement was manifested in the need for informational and educational content, the relevance of works, and the perceived value of the content. Emotional engagement is encouraged by personalized content and emotional appeals of consumers. After analyzing the theoretical and practical aspects of the use of theater content marketing, the links between consumer engagement in content and decision-making, the conclusions and suggestions of the final thesis are presented. Structure: introduction, theoretical part, research methodology, analysis of research results, conclusions and suggestions, scientific discussion, references. Thesis consist of: 69 p. text without appendixes, 4 pictures, 6 tables, 69 bibliographical entries. Appendixes included.

Baigiamajame magistro darbe analizuojamas verslinink懦 asmeninis prek臈s 啪enklas ir komunikacijos strategijos skaitmenin臈je erdv臈je. Nustatomi ir aptariami pagrindiniai veiksniai, darantys 寞tak膮 tam, kaip verslininkai save pristato ir komunikuoja internetin臈je aplinkoje. Remiantis mokslin臈s literat奴ros analize, nagrin臈jami pagrindiniai asmeninio prek臈s 啪enklo k奴rimo ir komunikacijos elementai. Empirin臈 tyrimo dalis grind啪iama surinktais duomenimis, kuriuose analizuojami ry拧iai tarp asmeninio prek臈s 啪enklo, komunikacijos strategij懦 ir verslinink懦 s臈km臈s. Tyrimo rezultatai rodo, kad nuoseklus asmeninio prek臈s 啪enklo k奴rimas ir efektyvi komunikacija yra svarb奴s stipraus 寞vaizd啪io formavimui skaitmenin臈je erdv臈je. Darbo pabaigoje pateikiamos i拧vados ir rekomendacijos.

The final master鈥檚 thesis analyses personal branding and communication strategies of entrepreneurs in the digital space. The main factors influencing how entrepreneurs present themselves and communicate online are identified and discussed. Based on the analysis of scientific literature, the key elements of personal branding and communication are examined. The empirical part of the study is based on collected data, where the relationships between personal branding, communication strategies, and entrepreneurial success are analyzed. The research results show that consistent personal branding and effective communication play an important role in building a strong presence in the digital environment. The conclusions and recommendations are presented at the end of the thesis.

Auk拧t懦j懦 technologij懦 verslo ekosistema 鈥� tai 寞moni懦, organizacij懦 ir institucij懦 tinklas, kuris s膮veikauja siekdamas paremti pa啪angi懦 technologij懦 k奴rim膮, gamyb膮 ir komercializavim膮. Vadovavimo stiliai padeda kurti auk拧t懦j懦 technologij懦 verslo ekosistemas. Jie padeda organizacijoms suprasti, kurie stiliai skatina inovacijas, tvarum膮, talent懦 valdym膮 ir ilgalaik寞 vystym膮si. 艩is supratimas yra gyvybi拧kai svarbus tobulinant vadovavimo praktik膮, siekiant formuoti klestin膷ias, konkurencingas ekosistemas. Tod臈l 拧is tyrimas buvo skirtas 寞vertinti vadovavimo stiliaus poveik寞 auk拧t懦j懦 technologij懦 verslo ekosistem懦 pl臈trai. 艩is tyrimas yra mi拧rios metodologijos tyrimas. Jame atlikta tiek kiekybin臈, tiek kokybin臈 analiz臈. I拧 esm臈s analizuoti pirminiai duomenys, surinkti naudojant kiekybin臋 u啪daro tipo anket膮 kiekybinei analizei. Be to, atviro tipo kokybin臈 anketa buvo naudojama interviu transkripcijoms kokybinei analizei surinkti. 艩is tyrimas pateik臈 nauj懦 supratim懦 apie ry拧寞 tarp vadovavimo stili懦 ir auk拧t懦j懦 technologij懦 verslo ekosistem懦 pl臈tros. 艩is tyrimas paai拧kino, kaip vadovavimas veikia ekosistem懦 pl臈tr膮, suteikiant mokslin臋 vert臋, kontekstualizuojant dabartinius vadovavimo kontekstus naujame, novatori拧kame segmente.

A high-tech business ecosystem refers to the network of companies, organizations, and institutions that interact to support the development, production, and commercialization of progressive technologies. Leadership styles facilitate in building high-tech business ecosystems. These help organizations understand which styles nurture innovation, sustainability, talent management, and long-term development. This awareness is vital for enhancing leadership practices to shape flourishing, competitive ecosystems. Thus, the present research has been focused to assess the impact of leadership style for high-tech business eco-systems development. The present research is a mixed methodology based research. Herein both quantitative and qualitative analysis has been conducted. Primary data has been majorly analyzed which was collected via quantitative close ended questionnaire for quantitative analysis. Further, open ended qualitative questionnaire has been used to collect interview transcripts for qualitative analysis This research has presented new comprehensions into the association between leadership styles and the development of high-tech business ecosystems. This research has explained how leadership impacts ecosystem development adds scientific value by contextualizing current leadership contexts in a novel, innovative segment. Structure: introduction, review of literature, research methodology, data analysis and interpretation, conclusions, references. Thesis consist of: 60 p. text without appendixes, 7 pictures, 6 tables, 44 bibliographical entries.

Baigiamajame bakalauro darbe nagrin臈jama nuotolinio ir hibridinio darbo 寞taka technologini懦 sprendim懦 寞mon臈s darbuotoj懦 profesiniam perdegimui. Temos aktualum膮 lemia spartus nuotolinio darbo ir skaitmenini懦 technologij懦 plitimas, did臈jantis darbo intensyvumas bei rib懦 tarp darbo ir asmeninio gyvenimo nykimas. Tyrimo tikslas yra 寞vertinti nuotolinio darbo s膮lyg懦 寞tak膮 technologini懦 sprendim懦 寞mon臈s darbuotoj懦 profesiniam perdegimui ir pateikti profesinio perdegimo prevencijos sprendimus. Tyrime taikytas mi拧rus tyrimo metodas: atlikti kokybiniai interviu ir kiekybin臈 anketin臈 apklausa. Apklausos metu duomenys surinkti i拧 158 respondent懦. Profesinio perdegimo vertinimui taikytas Kopenhagos perdegimo klausimynas (CBI), o duomen懦 analiz臈 atlikta naudojant SPSS program膮, taikant apra拧omosios statistikos, koreliacin臈s ir regresin臈s analiz臈s metodus. Tyrimo rezultatai parod臈, kad technologini懦 sprendim懦 寞mon臈je vyrauja vidutinis profesinio perdegimo lygis, ta膷iau dalis darbuotoj懦 patiria auk拧t膮 perdegim膮. Nustatyta, kad did啪iausi膮 寞tak膮 profesiniam perdegimui daro technologinis darbo kr奴vis bei darbo ir asmeninio gyvenimo balansas, o darbo proces懦 ai拧kumas statisti拧kai reik拧mingos 寞takos neturi. Interviu rezultatai atskleid臈, kad darbuotojai susiduria su did臈jan膷iu darbo tempu, darbu su keliomis sistemomis bei sunkumais atsiriboti nuo darbo po darbo valand懦. Tyrimas parod臈, kad profesinis perdegimas yra kompleksinis rei拧kinys, glaud啪iai susij臋s su darbo intensyvumu ir technologin臈s darbo aplinkos ypatumais.

This bachelor thesis analyzes the impact of remote and hybrid work on employee burnout in a technology solutions company. The relevance of the topic is determined by the rapid expansion of remote work and digital technologies, increasing work intensity, and blurring boundaries between work and personal life. The aim of the research is to evaluate the impact of remote work conditions on employee burnout in a technology solutions company and to provide burnout prevention recommendations. A mixed-method research design was applied, combining qualitative interviews and a quantitative questionnaire survey. The survey data were collected from 158 respondents. The Copenhagen Burnout Inventory (CBI) was used to assess professional burnout, while the collected data were analyzed using SPSS software by applying descriptive statistics, correlation, and regression analysis methods. The results of the study revealed that employees experience a moderate level of professional burnout, although a significant proportion of respondents demonstrated high burnout levels. The findings showed that technological workload and work鈥搇ife balance have the strongest impact on professional burnout, whereas work process clarity does not have a statistically significant effect. Qualitative interview results additionally revealed that employees face increasing work pace, the need to work with multiple systems simultaneously, and difficulties disconnecting from work after working hours. The study confirmed that professional burnout is a complex phenomenon closely related to work intensity and the characteristics of the technological work environment.