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Department of Entertainment Industries

The Department brings together expertise in communication, technology, art, culture, and ethics, conducts research in the field of creative industries, and advances modern entertainment culture.
Phone: +370 5 274 4926 Email: pik@vilniustech.lt
Daininink臈

About the Department

Research activities

The Department conducts research in the following areas:

Interesting Fact

The entertainment industry is one of the fastest-growing sectors in Lithuania and worldwide.
According to Statista, the entertainment industry is projected to grow annually by 6.65 % worldwide up to 2027, with the global entertainment market expected to reach around 鈧40 billion by that year. This rapid growth is creating a substantial demand for specialists who can work independently or within large organisations.
Studentas

Double Degree

Students have the opportunity to obtain a double degree during their studies in cooperation with Kiel University of Applied Sciences (Germany) by choosing the Creative Industries or Entertainment Production programme (Bachelor of Arts).

Partners

The Department of Entertainment Industries maintains active collaboration with social and industry partners.

  • AMI
  • Litexpo
  • AVAKA
  • Scenos techninis servisas
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Department Staff

The staff of the Department of Entertainment Industries are experts in their field who develop research at the intersection of communication, entertainment, and technology. They integrate theory and practice and implement interdisciplinary projects.

Head of Department
  • Head of Department
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Thesis abstracts

Years
Qualification
Clear selections
Adomas Rabcevi膷ius — Dr Viktorija 沤ilinskait臈-Vyt臈
Design of an Autonomous Pyrotechnics Shutdown System
This thesis analyses the existing safety measures of pyrotechnic firing systems and presents the design of an autonomous pyrotechnic deactivation system intended to protect performers during live events....
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Design of an Autonomous Pyrotechnics Shutdown System
Student: Adomas Rabcevi膷ius
Supervisor: Dr Viktorija 沤ilinskait臈-Vyt臈
Department: Department of Entertainment industries
Thesis abstract (LT)
艩iame baigiamajame darbe analizuojamos esamos pirotechnikos paleidimo sistem懦 saugos priemon臈s ir projektuojama autonomi拧kai veikianti pirotechnikos i拧jungimo sistema, skirta atlik臈j懦 apsaugai gyv懦 rengini懦 metu. Darbo tikslas 鈥 寞vertinti proced奴rini懦 saugos priemoni懦 ribotumus, i拧analizuoti atlik臈jo pozicijos nustatymo technologij懦 pritaikomum膮 ir suprojektuoti techni拧kai pagr寞st膮 pirotechnikos paleidimo signalo blokavimo sistemos koncepcij膮, veikian膷i膮 kaip papildomas autonominis saugos sluoksnis 拧alia esam懦 valdymo sprendim懦. Remiantis literat奴ros analize, analog懦 studija ir techniniais skai膷iavimais, nustatytos pagrindin臈s 啪mogi拧kosios klaidos rizikos dinami拧koje rengini懦 aplinkoje ir i拧analizuotos trij懦 atlik臈jo pozicijos nustatymo sistem懦 鈥 UWB atstumo matavimo, UWB pozicionavimo plok拧tumoje ir vaizdo kameromis pagr寞sto sekimo 鈥 technin臈s galimyb臈s bei apribojimai. Kaip optimaliausias sprendimas pasi奴lytas UWB pozicionavimas plok拧tumoje, leid啪iantis analizuoti atlik臈jo jud臈jimo trajektorij膮 ir greit寞 bei i拧 anksto prognozuoti galim膮 patekim膮 寞 pavojaus zon膮. Darb膮 sudaro 7 dalys: 寞vadas, literat奴ros analiz臈, analog懦 analiz臈, projektin臈 dalis, i拧vados, literat奴ros s膮ra拧as, priedai. Darbo apimtis 鈥 73 p. teksto be pried懦, 14 iliustr., 20 formuli懦, 33 bibliografiniai 拧altiniai. Atskirai pridedami darbo priedai.
pirotechnika autonomin臈 saugos sistema atlik臈jo pozicijos nustatymas UWB technologija DMX512 signalo blokavimas fail-safe principas 啪mogi拧koji klaida rengini懦 sauga 谤别濒臈.
Thesis abstract (EN)
This thesis analyses the existing safety measures of pyrotechnic firing systems and presents the design of an autonomous pyrotechnic deactivation system intended to protect performers during live events. The aim of the work is to evaluate the limitations of procedural safety measures, analyse the applicability of performer positioning technologies, and design a technically justified pyrotechnic firing signal interlock system concept that operates as an additional autonomous safety layer alongside existing control solutions. Based on literature analysis, analogue study, and technical calculations, the main human error risks in dynamic live event environments were identified, and the technical capabilities and limitations of three performer positioning systems were analysed: UWB distance measurement, UWB planar positioning, and video camera-based tracking. UWB planar positioning was proposed as the optimal solution, enabling analysis of the performer's movement trajectory and velocity to predict potential entry into a hazard zone in advance. The thesis consists of 7 parts: introduction, literature review, analogue analysis, design section, conclusions, reference list, appendices. The total length is 73 pages of text excluding appendices, 14 figures, 20 formulas, 33 bibliographic sources. Appendices are provided separately.
pyrotechnics autonomous safety system performer positioning ultra-wideband (UWB) DMX512 signal interlock fail-safe principle human error live event safety relay.
Adomas 艩imkus — Remigijus Ruokis
Enhancement of Acoustic Performance and Sound Reinforcement System for Cultural Events at the D奴m懦 fabrikas
This bachelor's thesis examines the acoustics problems of a selected cultural space, the need for acoustic improvement, and the design of a sound reinforcement system. Based on scientific...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Enhancement of Acoustic Performance and Sound Reinforcement System for Cultural Events at the D奴m懦 fabrikas
Student: Adomas 艩imkus
Supervisor: Remigijus Ruokis
Department: Department of Entertainment industries
Thesis abstract (LT)
Baigiamajame bakalauro darbe nagrin臈jamos pasirinktos kult奴rin臈s erdv臈s akustin臈s problemos, akustikos gerinimo b奴tinyb臈 bei 寞garsinimo sistemos projektavimas. Remiantis moksliniais 拧altiniais analizuojami pagrindiniai akustiniai parametrai ir akustini懦 problem懦 sprendimo variantai. Darbe apra拧yti analogi拧k懦 erdvi懦 pavyzd啪iai ir j懦 pritaikomumas konkre膷iai industrinei erdvei. I拧nagrin臈jus esam膮 erdv臈s akustin臋 situacij膮, pateikiami konkret奴s problem懦 sprendimo b奴dai. Taip pat pateikiami suprojektuoti trys galimi 寞garsinimo variantai, kurie yra pritaikyti pagal erdv臈s akustines savybes ir funkcin寞 lankstum膮. Darbe remiamasi atliktais fiziniais matavimais objekte, br臈啪iniais "SketchUp" programoje bei kompiuterin臈mis simuliacijomis naudojant "Odeon" ir "L-Acoustics Soundvision" aplikacijas. Darb膮 sudaro: 寞vadas, analitin臈 ir projektin臈 dalys, i拧vados, literat奴ros, iliustracij懦 bei lenteli懦 s膮ra拧ai. Darbo apimtis - 63 p. teksto be pried懦, 21 iliustr., 24 lent., 26 moksliniai 拧altiniai, papildomos literat奴ros s膮ra拧as.
Akustika akustiniai parametrai akustin臈s problemos akustikos gerinimas 寞garsinimo sistema
Thesis abstract (EN)
This bachelor's thesis examines the acoustics problems of a selected cultural space, the need for acoustic improvement, and the design of a sound reinforcement system. Based on scientific sources, the main acoustic parameters and options for solving acoustic problems are analyzed. The thesis describes examples of similar spaces and their applicability to a specific industrial space. After analyzing the existing acoustic situation of the space, specific solutions to the problems are presented. Three possible sound reinforcement options were also designed, tailored to the space's acoustic properties and functional flexibility. The thesis is supported by physical measurements taken on-site, drawings created in SketchUp, and computer simulations using the Odeon and L-Acoustics Soundvision applications.
Acoustics acoustic parameters acoustic problems acoustic improvement sound reinforcement system
Adrija Poleninait臈 — Dr Robert Le拧膷inskij
Conceptual Metaphor in Political Communication: A Case Study of the 2024 Lithuanian Parliamentary Elections
The bachelor鈥檚 thesis examines the role of conceptual metaphors in shaping political communication during the 2024 Lithuanian Parliamentary election campaign. The thesis discusses how metaphors used in political...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Conceptual Metaphor in Political Communication: A Case Study of the 2024 Lithuanian Parliamentary Elections
Student: Adrija Poleninait臈
Supervisor: Dr Robert Le拧膷inskij
Department: Department of Entertainment industries
Thesis abstract (LT)
Baigiamajame bakalauro darbe nagrin臈jama konceptuali懦j懦 metafor懦 vaidmuo formuojant politin臋 komunikacij膮, 2024 m. Lietuvos Seimo rinkim懦 kampanijoje. Darbe aptariama, kaip politin臈je kalboje vartojamos metaforos padeda supaprastinti sud臈tingus politinius rei拧kinius, formuoti auditorijos supratim膮 ir kurti politinius r臈mus. Teorin臈je dalyje analizuojama politin臈s komunikacijos samprata, konceptualiosios metaforos ir 寞r臈minimo teorijos bei vaizdingumo reik拧m臈 拧iuolaikin臈je politin臈je komunikacijoje. Empirin臈je dalyje atliktas kokybinis tyrimas, kurio med啪iag膮 sudaro 2024 m. Lietuvos Seimo rinkim懦 debat懦, pokalbi懦 laid懦 ir partij懦 program懦 tekstai. Metaforos identifikuotos taikant MIPVU proced奴r膮, sugrupuotos pagal konceptualiuosius modelius ir analizuotos pagal R. Entmano 寞r臈minimo funkcijas. Tyrimo metu surinkti 276 metaforiniai i拧sirei拧kimai ir nustatytas 21 konceptualusis modelis. I拧vados parod臈, kad konceptualiosios metaforos politin臈je komunikacijoje veikia ne tik kaip vaizdingos kalbos priemon臈s, bet ir kaip 寞r臈minimo mechanizmas, padedantis politikams pateikti politines problemas tam tikru kampu. Remiantis tyrimo rezultatais, pateikiamos rekomendacijos politik懦 komunikacijos specialistams d臈l s膮moningo metafor懦 pasirinkimo ir j懦 taikymo rinkim懦 komunikacijoje. Projektin臈je dalyje, remiantis tyrimo rezultatais ir pateiktomis rekomendacijomis, parengiamas praktinis politik懦 komunikacijos specialistams skirtos atmintin臈s planas, padedantis s膮moningiau taikyti metaforas rinkim懦 komunikacijoje. Darb膮 sudaro: 寞vadas, mokslin臈s literat奴ros analiz臈, kokybinio tyrimo metodologija, kokybinio tyrimo rezultat懦 analiz臈, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as ir priedai. Darbo apimtis: 67 puslapiai teksto be pried懦, 23 lentel臈s, 4 paveikslai, 41 bibliografinis 拧altinis. Literat奴ros s膮ra拧膮 sudaro 32 鈥濿eb of Science鈥 ir 鈥濻copus鈥 publikuoti moksliniai 拧altiniai, i拧 kuri懦 10 yra 2020-2025 met懦. Atskirai pridedami darbo priedai.
Konceptualioji metafora politin臈 komunikacija 寞谤臈尘颈苍颈尘补蝉 rinkim懦 komunikacija 2024 m. Lietuvos Seimo rinkimai.
Thesis abstract (EN)
The bachelor鈥檚 thesis examines the role of conceptual metaphors in shaping political communication during the 2024 Lithuanian Parliamentary election campaign. The thesis discusses how metaphors used in political language help simplify complex political issues, shape the audience鈥檚 understanding, and create political frames. The theoretical part analyses the concept of political communication, conceptual metaphor and framing theories, as well as the importance of figurativeness in contemporary political communication. The empirical part presents a qualitative study based on the texts of the 2024 Lithuanian Parliamentary election debates, talk shows, and party programmes. The metaphors were identified using the MIPVU procedure, grouped according to conceptual models, and analysed through R. Entman鈥檚 framing functions. The study collected 276 metaphorical expressions and identified 21 conceptual models. The findings showed that conceptual metaphors in political communication function not only as figurative language devices, but also as framing mechanisms that help politicians present political issues from a particular perspective. Based on the research results, recommendations are provided for political communication specialists on the conscious selection of metaphors and their use in election communication. In the project part, based on the research results and recommendations, a practical plan for a guide aimed at political communication specialists is prepared, helping them apply metaphors more consciously in election communication. The thesis consists of: introduction, analysis of scientific literature, qualitative research methodology, analysis of qualitative research results, conclusions, recommendations, project part, list of references, and appendices. The thesis consists of: 67 pages of text excluding appendices, 23 tables, 4 figures, and 41 bibliographic sources. The list of references includes 32 scientific sources published in 鈥淲eb of Science鈥 and 鈥淪copus鈥, 10 of which were published in 2020鈥2025. Appendices are attached separately.
Conceptual metaphor political communication framing election communication 2024 Lithuanian Parliamentary elections.
Agn臈 Kaupait臈 — Dr Viktorija 沤ilinskait臈-Vyt臈
Personal Branding in Fashion Communication: The Case of Social Media
The aim of the thesis is to analyze how a personal brand in fashion achieves success by revealing the characteristics of its formation. The objectives of the thesis...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Personal Branding in Fashion Communication: The Case of Social Media
Student: Agn臈 Kaupait臈
Supervisor: Dr Viktorija 沤ilinskait臈-Vyt臈
Department: Department of Entertainment industries
Thesis abstract (LT)
Darbo tikslas - i拧analizuoti, kaip asmeninis prek臈s 啪enklas madoje pasiekia s臈km臋, atskleid啪iant j懦 formavimosi ypatumus. Darbo u啪daviniai: i拧siai拧kinti asmeninio prek臈s 啪enklo s膮vok膮 ir jo ry拧寞 su mados industrija; i拧nagrin臈ti pagrindinius asmeninio prek臈s 啪enklo formavimosi madoje ypatumus; su啪inoti, kas daro asmeninius prek臈s 啪enklus madoje s臈kmingus, i拧skirtinius, lyginant du skirtingus pavyzd啪ius; i拧analizuoti koki膮 寞tak膮 asmeniniam prek臈s 啪enklui madoje turi socialiniai tinklai ir kiti komunikacijos kanalai. Darbo metodai: mokslin臈s literat奴ros analiz臈, lyginamoji analiz臈, socialini懦 tinkl懦 analiz臈. Asmeninis prek臈s 啪enklo k奴rimas gauna daug poveikio i拧 socialini懦 tinkl懦 kaitos bei vis kitaip besiformuojan膷i懦 naudotoj懦 princip懦, visa tai yra priemon臈s, kurios leid啪ia ir toliau meistri拧kai gyvuoti mados industrijoje. Asmeninio prek臈s 啪enklo k奴rimas, 拧iomis dienomis yra svarbus s臈km臈s rodiklis, ypa膷 mados industrijoje, kur kiekvien膮 啪ingsn寞 formuoja komunikacija, vizualas, skleid啪iamos 啪inut臈s. Asmeninio prek臈s 啪enklo k奴rimas yra ne vien sav臋s reklamavimo priemon臈, bet ir strateginis veiksnys emocinio ry拧io k奴rimui su auditorija. Tokios socialin臈s medijos kaip 鈥滨苍蝉迟补驳谤补尘鈥 ver膷ia turinio k奴r臈jus pastoviai dalintis nauju turiniu, kuriuose jie i拧siskiria i拧 kit懦. Yra be galo svarbus sugeb臈jimas komunikuoti su vartotojais pastoviai jiems pateikiant nuosekl懦 turin寞. 艩i懦 dien懦 auditorija brangina ne tik jiems si奴lomas prekes, bet ir pa膷i懦 k奴r臈j懦 i拧skirtinum膮, 寞vairov臋, vertybes. Darbas sudarytas i拧 10 dali懦: 寞vadas, trys teorin臈s dalys, tyrim懦 organizavimas ir logika, duomen懦 analiz臈, i拧vados, rekomendacijos, projektin臈 dalis bei literat奴ros 拧altiniai. Darbo apimtis - 56 psl. be pried懦, 8 paveikslai, 9 lentel臈s, 61 拧altiniai. Atskirai pridedami darbo priedai.
Prek臈s 啪enklas asmeninis prek臈s 啪enklas asmeninis prek臈s 啪enklas madoje mada.
Thesis abstract (EN)
The aim of the thesis is to analyze how a personal brand in fashion achieves success by revealing the characteristics of its formation. The objectives of the thesis are: to clarify the concept of a personal brand and its relationship with the fashion industry; to examine the main characteristics of personal brand formation in fashion; to determine what makes personal brands in fashion successful and distinctive by comparing two different examples; and to analyze the influence of social media and other communication channels on personal brands in fashion. The research methods used include scientific literature analysis, comparative analysis, and social media analysis. The development of a personal brand is greatly influenced by the evolution of social media and the constantly changing behavior of users. These are tools that allow the fashion industry to continue thriving successfully. Nowadays, personal branding is an important indicator of success, especially in the fashion industry, where every step is shaped by communication, visual identity, and conveyed messages. Personal branding is not only a means of self-promotion, but also a strategic factor in creating an emotional connection with the audience. Social media platforms such as Instagram encourage content creators to continuously share new content that helps them stand out from others. The ability to consistently communicate with consumers by providing coherent and engaging content is extremely important. Today鈥檚 audience values not only the products offered to them, but also the uniqueness, diversity, and values of the creators themselves. The thesis consists of 10 parts: introduction, three theoretical chapters, research organization and logic, data analysis, conclusions, recommendations, project section, and references. The thesis comprises 56 pages excluding appendices, 8 figures, 9 tables, and 61 references. The appendices of the thesis are attached separately.
Brand personal brand personal brand in fashion fashion.
Aist臈 Kamarauskait臈 — Dr Paulius 艩奴makaris
Entertainment Communication of Influencers on Social Media and Its Impact on Audience Engagement
This bachelor鈥檚 thesis examines the entertainment communication of macro influencers on social media in relation to audience engagement. The study analyses how entertainment content created on Instagram affects...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Entertainment Communication of Influencers on Social Media and Its Impact on Audience Engagement
Student: Aist臈 Kamarauskait臈
Supervisor: Dr Paulius 艩奴makaris
Department: Department of Entertainment industries
Thesis abstract (LT)
Baigiamajame bakalauro darbe nagrin臈jama makro nuomon臈s formuotoj懦 pramogin臈 komunikacija socialiniuose tinkluose, siekiant auditorijos 寞sitraukimo. Darbe analizuojama, kaip 鈥滨苍蝉迟补驳谤补尘鈥 platformoje kuriamas pramoginis turinys veikia auditorijos d臈mes寞, pasitik臈jim膮 ir aktyvesnes 寞sitraukimo formas. Tyrimo objektas 鈥 makro nuomon臈s formuotoj懦 pramoginio turinio komunikacija 鈥滨苍蝉迟补驳谤补尘鈥 platformoje, analizuojama pagal 拧iame darbe i拧skirtas 寞 kokyb臋 ir 寞 kiekyb臋 orientuoto turinio analitines kategorijas. Darbo tikslas 鈥 remiantis makro nuomon臈s formuotoj懦 pramoginio turinio komunikacijos 鈥滨苍蝉迟补驳谤补尘鈥 platformoje analize, parengti komunikacijos gair臈mis gr寞st膮 praktinio seminaro projekt膮, padedant寞 makro nuomon臈s formuotojams kurti auditorijos pasitik臈jim膮, ry拧寞 ir aktyv懦 寞sitraukim膮 stiprinant寞 turin寞. Tyrime taikyta kokybin臈 turinio analiz臈. Analizuoti pasirinkt懦 makro nuomon臈s formuotoj懦 鈥滨苍蝉迟补驳谤补尘鈥 platformos 鈥濺eels鈥 ir 鈥濸ost鈥 formato 寞ra拧ai, fiksuojant turinio formatus, CTA naudojim膮, reklaminio turinio integracij膮, turinio i拧baigtumo, pasikartojimo ir auditorijos 寞sitraukimo po啪ymius. Tyrimo rezultatai parod臈, kad 寞 kokyb臋 orientuotas turinys da啪niau siejasi su ai拧kia id臈ja, strukt奴ra, naratyvu, emociniu paveikumu ir aktyvesn臈mis auditorijos reakcijomis, o 寞 kiekyb臋 orientuotas turinys labiau pasirei拧kia per publikavimo da啪num膮, pasikartojim膮, seriji拧kum膮 ir matomumo palaikym膮. Darbe taip pat nustatyta, kad 拧ios kategorijos n臈ra grie啪tai prie拧ingos 鈥 veiksmingiausia pramogin臈 komunikacija kuriama tada, kai turinio i拧baigtumas derinamas su nuosekliu komunikacijos ritmu. Baigiam膮j寞 bakalauro darb膮 sudaro 寞vadas, literat奴ros 拧altini懦 analiz臈, empirinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, 拧altini懦 s膮ra拧as ir priedai. Projektin臈je dalyje pateikiamas praktinio seminaro / mokym懦 sesijos pasi奴lymas, skirtas preki懦 啪enklams, komunikacijos specialistams ir nuomon臈s formuotojams. Darbo apimtis 鈥 101 puslapiai be pried懦. Darbe pateikiama 13 lenteli懦 ir 3 paveiksl懦, naudoti 42 拧altiniai.
Nuomon臈s formuotojai pramogin臈 komunikacija socialiniai tinklai 鈥滨苍蝉迟补驳谤补尘鈥 auditorijos 寞sitraukimas makro nuomon臈s formuotojai.
Thesis abstract (EN)
This bachelor鈥檚 thesis examines the entertainment communication of macro influencers on social media in relation to audience engagement. The study analyses how entertainment content created on Instagram affects audience attention, trust, and more active forms of engagement. The object of the research is the communication of macro influencers鈥 entertainment content on Instagram, analysed through the analytical categories of quality-oriented and quantity-oriented content distinguished in this thesis. The aim of the thesis is, based on the analysis of macro influencers鈥 entertainment content communication on Instagram, to prepare a practical seminar project grounded in communication guidelines that would help macro influencers create content strengthening audience trust, connection, and active engagement. The study applies qualitative content analysis. The research examines selected macro influencers鈥 Instagram posts in 鈥淩eels鈥 and 鈥淧ost鈥 formats, recording content formats, CTA use, integration of promotional content, content completeness, repetition, and audience engagement indicators. The research results showed that quality-oriented content is more often associated with a clear idea, structure, narrative, emotional appeal, and more active audience reactions. Quantity-oriented content, on the other hand, is more evident through publication frequency, repetition, seriality, and the maintenance of visibility. The study also found that these categories should not be understood as strictly opposed. The most effective entertainment communication is created when content completeness is combined with a consistent communication rhythm. The bachelor鈥檚 thesis consists of an introduction, literature review, empirical research, conclusions, recommendations, a project part, a list of references, and appendices. The project part presents a practical seminar / training session proposal intended for brands, communication specialists, and influencers. The thesis consists of 101 pages excluding appendices. It includes 13 tables and 3 figures, and is based on 42 sources.
Influencers entertainment communication social media Instagram audience engagement macro influencers.
Aist臈 Pilkonyt臈 — Assoc Prof Dr Ilona Valantinait臈
Short Vertical Videos on Instagram as a Tool for Interpersonal Communication Among Youth
Aim of the thesis: to analyze how short-form videos (Reels) are used as a means of interpersonal communication among young people. Object of the thesis: short-form videos (Reels)...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Short Vertical Videos on Instagram as a Tool for Interpersonal Communication Among Youth
Student: Aist臈 Pilkonyt臈
Supervisor: Assoc Prof Dr Ilona Valantinait臈
Department: Department of Entertainment industries
Thesis abstract (LT)
Darbo tikslas: i拧analizuoti, kaip vaizdo 寞ra拧ai (angl. Reels) naudojami kaip jaunimo tarpasmeninio bendravimo priemon臈. Darbo objektas: vaizdo 寞ra拧ai (angl. Reels), jaunimo tarpasmenin臈je komunikacijoje. Darbo u啪daviniai: i拧analizuoti vaizdo 寞ra拧us (angl. Reels), kaip jaunimo tarpasmenin臈s komunikacijos priemon臋; i拧analizuoti vaizdo 寞ra拧us (angl. Reels) jaunimo tarpasmenin臈je komunikacijoje, kaip pramogos priemon臋; i拧tirti kaip 黑料不打烊 studentai naudoja vaizdo 寞ra拧us (angl. Reels) tarpasmenin臈je komunikacijoje; remiantis teorine ir empirine analize parengti rekomendacijas ir projekt膮 susijus寞 su vaizdo 寞ra拧ais (angl. Reels). Darbo metodai: mokslin臈s literat奴ros analiz臈 ir kiekybin臈 anketin臈 apklausa. Baigiamajame darbe nagrin臈jami trumpieji vertikalieji vaizdo 寞ra拧ai Instagram platformoje (angl. Reels), kaip jaunimo tarpasmenin臈s komunikacijos priemon臈. Darbe analizuojama komunikacijos samprata, kaip ji pasirei拧kia socialiniuose tinkluose, skaitmenin臈s komunikacijos ypatumai bei vaizdo 寞ra拧懦 (angl. Reels), kaip vizualin臈s komunikacijos ir pramogos priemon臈s, vaidmuo jaunimo bendravime. Atskleid啪iamos vaizdo 寞ra拧懦 (angl. Reels) komunikacin臈s, pramogin臈s ir emocin臈s funkcijos bei j懦 s膮sajos su tarpasmenine komunikacija socialiniuose tinkluose. Kiekybinio tyrimo pagalba, i拧siai拧kinta, kaip 黑料不打烊 studentai naudoja vaizdo 寞ra拧us (angl. Reels) tarpasmenin臈je komunikacijoje. Nustatyti vaizdo 寞ra拧懦 naudojimo tikslai, bendravimo 寞pro膷iai, reakcij懦 ir gr寞啪tamojo ry拧io ypatumai bei komunikaciniai trikd啪iai, kylantys dalijantis turiniu. Remiantis teorin臈s ir empirin臈s analiz臈s rezultatais, parengtos rekomendacijos, skirtos efektyvesniam vaizdo 寞ra拧懦 naudojimui tarpasmenin臈je komunikacijoje, bei sukurtas rekomendacij懦 funkcijos prototipas socialini懦 tinkl懦 platformai. Darb膮 sudaro: 寞vadas bei trys pagrindin臈s dalys (teorin臈, tiriamoji ir projektin臈), i拧vados, rekomendacijos, literat奴ros s膮ra拧as ir priedai. Darbo apimtis: 63 puslapiai nuo 寞vado iki literat奴ros s膮ra拧o, 28 paveiksl臈liai, 12 lenteli懦 bei 74 拧altiniai.
Trumpieji vertikalieji vaizdo 寞ra拧ai Reels tarpasmenin臈 komunikacija jaunimas socialiniai tinklai Instragam pramoga gr寞啪tamasisi ry拧ys.
Thesis abstract (EN)
Aim of the thesis: to analyze how short-form videos (Reels) are used as a means of interpersonal communication among young people. Object of the thesis: short-form videos (Reels) in youth interpersonal communication. Objectives of the thesis: to analyze Reels as a means of youth interpersonal communication; to analyze Reels in youth interpersonal communication as a form of entertainment; to investigate how 黑料不打烊 students use Reels in interpersonal communication; based on theoretical and empirical analysis, to prepare recommendations and develop a project related to Reels. Research methods: scientific literature analysis and a quantitative questionnaire survey. This bachelor鈥檚 thesis examines short-form vertical videos on the Instagram platform (Reels) as a means of interpersonal communication among young people. The thesis analyzes the concept of communication, its expression on social media, the characteristics of digital communication, and the role of Reels as a tool of visual communication and entertainment in youth interaction. The communicative, entertaining, and emotional functions of Reels, as well as their connections with interpersonal communication on social media, are revealed. With the help of a quantitative study, it was determined how 黑料不打烊 students use Reels in interpersonal communication. The study identified the purposes of Reels usage, communication habits, reaction and feedback patterns, as well as communication disruptions arising from content sharing. Based on the results of the theoretical and empirical analysis, recommendations for more effective use of Reels in interpersonal communication were prepared, and a prototype of a recommendation feature for a social media platform was developed. The thesis consists of an introduction and three main parts (theoretical, empirical, and project part), conclusions, recommendations, references, and appendices. Thesis volume: 63 pages from the introduction to the references, 28 figures, 12 tables, and 74 sources.
short-form vertical videos Reels interpersonal communication youth social media Instagram entertainment feedback.
Akvil臈 Juravi膷i奴t臈 — Assoc Prof Dr Egl臈 Gr臈bliauskait臈
Communication in Psychological Thrillers: The Role of Communication Techniques and Narrative Structure in Reaching Target Audiences
This bachelor鈥檚 thesis analyzes the role of communication and narrative structures of psychological thriller films in the context of reaching the target audience. The aim of the thesis...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Communication in Psychological Thrillers: The Role of Communication Techniques and Narrative Structure in Reaching Target Audiences
Student: Akvil臈 Juravi膷i奴t臈
Supervisor: Assoc Prof Dr Egl臈 Gr臈bliauskait臈
Department: Department of Entertainment industries
Thesis abstract (LT)
Baigiamajame bakalauro darbe analizuojamos psichologinio trilerio 啪anro film懦 komunikacijos priemon臈s ir naratyvin臈 strukt奴ra tikslin臈s auditorijos pasiekimo kontekste. Darbo tikslas 鈥 identifikuoti psichologiniuose trileriuose pasikartojan膷ius naratyvinius ir audiovizualinius elementus, b奴dingus auk拧tai 啪i奴rov懦 vertinamiems filmams, bei atskleisti j懦 rai拧kos d臈sningumus. Remiantis mokslin臈s literat奴ros analize, aptariamos kino komunikacijos priemon臈s, psichologinio trilerio 啪anro bruo啪ai ir 啪i奴rovo 寞sitraukimo konstravimo mechanizmai, suformuojama analiz臈s kategorij懦 schema. Atliekant empirin寞 tyrim膮, kurio metu taikyta kokybin臈 turinio analiz臈, i拧analizuoti penki auk拧tai 啪i奴rov懦 寞vertinti psichologiniai trileriai, atrinkti pagal auk拧tus 啪i奴rov懦 寞vertinimus 鈥濺ottn Tomatoes鈥 platformoje. Nustatytos dominuojan膷ios audiovizualin臈s ir naratyvin臈s komunikacijos priemon臈s, i拧skirtos trys pagrindin臈s komunikacin臈s rai拧kos strategijos ir atskleisti j懦 rai拧kos d臈sningumai auk拧tai 啪i奴rov懦 vertinamuose filmuose. Remiantis teorine mokslin臈s literat奴ros analize ir empirinio tyrimo rezultatais, pateikiamos i拧vados ir rekomendacijos psichologinio trilerio 啪anro kino k奴r臈jams, rinkodaros specialistams, auk拧t懦j懦 mokykl懦 kino ir audiovizualini懦 medij懦 program懦 reng臈jams bei projektin臈 dalis. Darbo strukt奴ra: turinys, lenteli懦 s膮ra拧as, paveiksl懦 s膮ra拧as, 寞vadas, mokslin臈s literat奴ros analiz臈, empirinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis ir literat奴ros s膮ra拧as. Darbo apimtis: 82 puslapiai be lenteli懦 s膮ra拧o, paveiksl懦 s膮ra拧o ir literat奴ros s膮ra拧o. Darb膮 sudaro 47 paveikslai, 12 lenteli懦 ir 110 literat奴ros 拧altini懦. 42 moksliniai straipsniai ir knygos yra publikuojami 鈥濿eb of Science鈥 ir 鈥濻copus鈥 duomen懦 baz臈se. 16 i拧 j懦 yra ne senesni nei 5 metai.
Prasminiai 啪od啪iai: psichologinis trileris kino komunikacija audiovizualin臈s priemon臈s naratyvin臈 strukt奴ra kokybin臈 turinio analiz臈 啪i奴rovo 寞sitraukimas kino 啪anras.
Thesis abstract (EN)
This bachelor鈥檚 thesis analyzes the role of communication and narrative structures of psychological thriller films in the context of reaching the target audience. The aim of the thesis is to identify recurring narrative and audiovisual elements in psychological thrillers that are characteristic of films highly rated by viewers, and to reveal the patterns of their expression. Based on an analysis of the scientific literature, the film鈥檚 communicative devices, the characteristics of the psychological thriller genre, and the mechanisms for constructing viewer engagement are discussed, and a framework of analytical categories is established. In the empirical study, which employed qualitative content analysis, five psychological thrillers highly rated by audiences were analyzed - these were selected based on high audience ratings on the Rotten Tomatoes platform. The dominant audiovisual and narrative communication tools were identified, three main strategies of communicative expression were distinguished, and patterns of their expression in films highly rated by viewers were revealed. Based on a theoretical analysis of the scientific literature and the results of the empirical study, conclusions and recommendations are presented for filmmakers in the psychological thriller genre, marketing specialists, and developers of film and audiovisual media programs at higher education institutions, along with a project section. Structure of the thesis: table of contents, list of tables, list of figures, introduction, analysis of scientific literature, empirical research, conclusions, recommendations, project section, and bibliography. Length of the thesis: 82 pages, excluding the list of tables, list of figures, and bibliography. The work consists of 47 figures, 12 tables, and 110 references. 42 scientific articles and books are indexed in the Web of Science and Scopus databases. 16 of them are no older than 5 years.
Keywords: psychological thriller film communication audiovisual measures narrative structure qualitative content analysis viewer engagement film genre.
August臈 Zarembait臈 — Dr Tomas Butvilas
Communication of Eurovision Song Contest Participants: 2018-2025
The bachelor thesis analyzes the communication of Eurovision Song Contest participants 2018-2025. The relevance of the topic is related to the growing importance of social media in the...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Communication of Eurovision Song Contest Participants: 2018-2025
Student: August臈 Zarembait臈
Supervisor: Dr Tomas Butvilas
Department: Department of Entertainment industries
Thesis abstract (LT)
Bakalauro darbe analizuojama Eurovizijos dain懦 konkurso dalyvi懦 komunikacija 2018-2025 m. laikotarpiu. Auganti socialini懦 tinkl懦 reik拧m臈 拧iuolaikin臈je pramog懦 industrijoje bei vis did臈ja komunikacijos 寞taka auditorijos 寞sitraukimui, atlik臈j懦 matomumui ir 寞vaizd啪io formavimui. Tyrimo objektas - Eurovizijos dain懦 konkurso dalyvi懦 komunikacija socialiniuose tinkluose ir 拧ios komunikacijos veiksni懦 poveikis 啪i奴rov懦 nuomon臈s formavimui apie dalyvius. Darbo tikslas - i拧tirti Eurovizijos dain懦 konkurso dalyvi懦 komunikacij膮 ir jos poveik寞 auditorijai. Teorin臈je darbo dalyje analizuojamos komunikacijos strategijos, skaitmenin臈 komunikacija, auditorijos 寞sitraukimas, 寞vaizd啪io formavimas. Aptariama Eurovizija kaip tarptautinis medij懦 ir kult奴rinis rei拧kinys. Empirin臈je darbo dalyje taikytas kiekybinis tyrimo metodas - internetin臈 apklausa. Tyrime dalyvavo 406 respondentai, susipa啪in臋 su Eurovizijos dain懦 konkurso principais. Surinkti duomenys analizuoti kiekybiniu b奴du. Pagal tyrimo rezultatus matome, kad auditorijai svarb奴s ne tik atlik臈j懦 muzikiniai pasirodymai, bet ir j懦 komunikacija socialiniuose tinkluose. Respondentai labiausiai vertina autenti拧k膮, k奴rybi拧k膮 ir auditorij膮 寞traukiant寞 turin寞, o neigiamai vertina dirbtin臋, aroganti拧k膮 ar pernelyg sure啪isuot膮 komunikacij膮. Nustatyta, kad socialiniai tinklai daro reik拧ming膮 寞tak膮 auditorijos nuomonei apie konkurso dalyvius, j懦 matomumui bei palaikymui konkurso metu.
Eurovizija komunikacija socialiniai tinklai auditorijos 寞sitraukimas komunikacijos strategijos autenti拧ka komunikacija skaitmenin臈 komunikacija 寞vaizd啪io formavimas.
Thesis abstract (EN)
The bachelor thesis analyzes the communication of Eurovision Song Contest participants 2018-2025. The relevance of the topic is related to the growing importance of social media in the modern entertainment industry and the increasing influence of communication on audience engagement, artist visibility, and image building. The object of the research is the communication of Eurovision Song Contest participants on social media and the impact of this communication on viewers opinions about the participants. The aim of the thesis is to analyze the communication of Eurovision Song Contest participants and its impact on the audience. The theoretical part of the thesis discusses communication strategies, digital communication, audience engagement, and image building. Eurovision is also analyzed as an international media and cultural phenomenon. In the empirical part of the thesis, a quantitative research method was used - an online survey. The study involved 406 respondents familiar with the Eurovision Song Contest. The collected data were analyzed quantitatively. The research results show that audiences consider not only the musical performances of the artists important, but also their communication on social media. Respondents mostly value authentic, creative, and engaging content, while artificial, arrogant, or overly staged communication is viewed negatively. The study found that social media has a significant impact on audience opinion, participant visibility, and audience support during the competition.
Eurovision communication social media audience engagement communication strategies authentic communication digital communication image building.
Aurelija Dudait臈 — Monika Kalvel臈
Digital Visual Content Creation Strategies: A Case Study of WALK15 Communication
The final bachelor's thesis analyzes the communication of digital visual content of 鈥淲alk15鈥 on the social network 鈥淔acebook鈥. The theoretical part discusses digital visual content, its communication on...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Digital Visual Content Creation Strategies: A Case Study of WALK15 Communication
Student: Aurelija Dudait臈
Supervisor: Monika Kalvel臈
Department: Department of Entertainment industries
Thesis abstract (LT)
Baigiamajame bakalauro darbe yra analizuojama 鈥濿alk15鈥 skaitmeninio vizualinio turinio komunikacija socialiniame tinkle 鈥濬acebook鈥. Teorin臈je dalyje aptariamas skaitmeninis vizualinis turinys, jo komunikacija socialiniuose tinkluose bei pramog懦 vaidmuo skaitmenin臈je erdv臈je, taip pat analizuojama, kaip vizualinio turinio elementai prisideda prie prek臈s 啪enklo 啪inomumo didinimo, auditorijos d臈mesio pritraukimo ir vartotoj懦 寞sitraukimo skatinimo. Tyrimas atliktas siekiant nustatyti, kokie 鈥濿alk15鈥 naudojami vizualinio turinio elementai ir komunikacijos sprendimai efektyviausiai pritraukia auditorijos d臈mes寞 bei skatina vartotoj懦 aktyvum膮 socialiniame tinkle 鈥濬acebook鈥. Tyrimo rezultatai atskleid臈, kad vizualinis turinys daro reik拧ming膮 poveik寞 vartotoj懦 寞sitraukimui, o did啪iausi膮 寞tak膮 tam turi turinio artimumas, patrauklumas ir sukeliamas emocinis poveikis auditorijai. Remiantis teorine literat奴ros analize ir kiekybinio tyrimo rezultatais yra pateikiamos i拧vados ir rekomendacijos 鈥濿alk15鈥 skaitmeninio vizualinio turinio komunikacijos tobulinimui socialiniuose tinkluose. Darbo strukt奴ra: 寞vadas, mokslin臈s literat奴ros analiz臈, metodologin臈 dalis, kiekybinis tyrimas, kiekybinio tyrimo rezultat懦 apra拧ymas, i拧vados, rekomendacijos, k奴rybinis projektas, literat奴ros s膮ra拧as pateikiamas trimis skyriais ir priedai. Darbo apimtis: 61 puslapis nuo 寞vado iki literat奴ros s膮ra拧o, 18 lenteli懦 ir 27 paveikslai. I拧 viso darbe panaudoti 69 literat奴ros 拧altiniai, i拧 kuri懦 30 yra 鈥濿eb of Science鈥 ir 鈥濻copus鈥 duomen懦 baz臈se publikuoti moksliniai 拧altiniai. 15 拧altini懦 yra publikuoti ne seniau nei prie拧 5 metus.
Skaitmeninis vizualinis turinys vizualin臈 komunikacija turinio k奴rimo strategijos socialiniai tinklai auditorijos 寞sitraukimas prek臈s 啪enklo 啪inomumas komunikacijos efektyvumas.
Thesis abstract (EN)
The final bachelor's thesis analyzes the communication of digital visual content of 鈥淲alk15鈥 on the social network 鈥淔acebook鈥. The theoretical part discusses digital visual content, its communication on social networks and the role of entertainment in the digital space, as well as analyzes how visual content elements contribute to increasing brand awareness, attracting audience attention and promoting user engagement. The study was conducted to determine which visual content elements and communication solutions used by 鈥淲alk15鈥 most effectively attract audience attention and promote user activity on the social network 鈥淔acebook鈥. The results of the study revealed that visual content has a significant impact on user engagement, and the greatest influence on this is the proximity of the content, its attractiveness and the emotional impact it causes on the audience. Based on the theoretical analysis of the literature and the results of the quantitative study, conclusions and recommendations are presented for improving the communication of digital visual content of 鈥淲alk15鈥 on social networks. The structure of the work: introduction, analysis of scientific literature, methodological part, quantitative research, description of the results of the quantitative research, conclusions, recommendations, creative project, the list of references is presented in three sections and appendices. The scope of the work: 61 pages from the introduction to the list of references, 18 tables and 27 figures. In total, 69 literature sources were used in the work, of which 30 are scientific sources published in the 鈥淲eb of Science鈥 and 鈥淪copus鈥 databases. 15 sources were published no more than 5 years ago.
Digital visual content visual communication content creation strategies social networks audience engagement brand awareness communication effectiveness.
Aurelija Navickait臈 — Arnas Mauru拧aitis
Sound Propagation and Noise Control on the Terrace of the MO Museum
The bachelor's thesis examines the problem of how to design a sound reinforcement and acoustic control system that would ensure even, high-quality sound for event participants and at...
2026 Bachelor's and Integrated Studies
  • 2026
  • Bachelor's and Integrated Studies
Sound Propagation and Noise Control on the Terrace of the MO Museum
Student: Aurelija Navickait臈
Supervisor: Arnas Mauru拧aitis
Department: Department of Entertainment industries
Thesis abstract (LT)
Bakalauro baigiamajame darbe nagrin臈jama problema 鈥 kaip suprojektuoti 寞garsinimo ir akustin臈s kontrol臈s sistem膮, kuri u啪tikrint懦 tolyg懦, kokybi拧k膮 gars膮 renginio dalyviams ir kartu suma啪int懦 nepageidaujamo triuk拧mo poveik寞 aplinkai bei i拧laikyt懦 erdv臈s estetik膮. Darbo tikslas 鈥 sukurti 寞garsinimo ir akustin臈s kontrol臈s sistemos projekt膮, orientuot膮 寞 triuk拧mo ma啪inim膮 aplinkiniams, kartu i拧laikant kokybi拧k膮 gars膮 rengini懦 dalyviams. Atlikus garso lygio matavimus aplink MO muziej懦 ir simuliacij膮 buvo nustatyta, kad rengini懦 metu sklindantis garsas vir拧ija leistinas higienos normas aplinkiniuose pastatuose, tod臈l reikia valdyti garso sklaid膮 ir triuk拧m膮 鈥 寞diegti tinkam膮 寞garsinimo sistem膮, laikinus akustinius barjerus arba tyli懦j懦 rengini懦 sistem膮. 艩iame darbe yra remiamasi literat奴ros analize, problemos sprendim懦 analoginiais pavyzd啪iais ir simuliacij懦 rezultatais, pateikiant kelis pasi奴lymus MO muziejaus terasos rengini懦 keliamo garso sklaidai gerinti ir triuk拧mo ma啪inimui. Si奴lomi problemos sprendimai skirtingais b奴dais ma啪ina garso sklaid膮 terasos rengini懦 metu ir yra tinkami naudoti siekiant suma啪inti triuk拧mo poveik寞 aplinkiniams gyventojams ir atitikti higienos normoms. Darb膮 sudaro 8 dalys: 寞vadas, literat奴ros analiz臈, problemos sprendim懦 analog懦 analiz臈, MO muziejaus terasos erdv臈s ir matavim懦 analiz臈, sprendimo b奴dai, i拧vados, literat奴ros s膮ra拧as, priedai. Darbo apimtis 鈥 73 p. teksto be pried懦, 22 pav., 4 lent., 91 bibliografinis 拧altinis. Atskirai pridedami darbo priedai.
Garso sklaida triuk拧mo kontrol臈 garso lygio ma啪inimas akustika akustin臈s panel臈s 寞garsinimo sprendimai vie拧osios erdv臈s garso lygio matavimai tyli懦j懦 rengini懦 sistemos MO muziejus.
Thesis abstract (EN)
The bachelor's thesis examines the problem of how to design a sound reinforcement and acoustic control system that would ensure even, high-quality sound for event participants and at the same time reduce the impact of unwanted noise on the environment and maintain the aesthetics of the space. The aim of the work is to create a sound reinforcement and acoustic control system project focused on reducing noise for those around them, while maintaining high-quality sound for event participants. After performing sound level measurements around MO museum and simulations, it was determined that the sound emitted during the events exceeds the permissible hygiene standards in the surrounding buildings, therefore, it is necessary to control the sound dispersion and noise 鈥 install an appropriate sound reinforcement system, temporary acoustic barriers or a silent disco system. This work is based on literature analysis, analog examples of problem solutions and simulation results, presenting several proposals for improving the sound dispersion and noise reduction of events on the terrace of the MO Museum. The proposed solutions to the problem reduce sound dispersion during terrace events in different ways and are suitable for use in order to reduce the impact of noise on surrounding residents and comply with hygiene standards. The work consists of 8 parts: introduction, literature analysis, analysis of analogs of problem solutions, analysis of the space and sound level measurements of the terrace of the MO museum, problem solution methods, conclusions, references, appendices. The thesis consists of 73 pages of text without appendices, 22 figures, 4 tables, 91 bibliographical sources. The appendices are attached separately.
Sound propagation noise control sound level reduction acoustics acoustic panels sound reinforcement solutions public spaces sound measurements silent disco system MO museum.

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