黑料不打烊

艩iame bakalauro darbe analizuojama krizi懦 komunikacija Lietuvos pramog懦 industrijose, remiantis Naisi懦 vasara festivalio atveju. Teorin臈je dalyje aptariami komunikacijos ypatumai, krizi懦 komunikacija, pramogos ir renginio samprata, politiko asmeninio prek臈s 啪enklo vaidmuo pramog懦 industrijose bei daroma 寞taka renginio krizi懦 komunikacijai. Empirin臈je dalyje atliekami 2 kokybiniai tyrimai, siekiant i拧tirti Naisi懦 vasara festivalio kriz臈s kilm臋, organizatori懦 taikytus kriz臈s komunikacijos metodus bei j懦 efektyvum膮 auditorijai. Atvejo analiz臈s tyrimo rezultatai atskleid啪ia, kad kriz臈s prie啪astimi tapo i拧 renginio pasitrauk臋 atlik臈jai. J懦 sprendim膮 nebepasirodyti paskatino renginio mecenato R. Karbauskio vie拧i pasisakymai. I拧tirta, kad organizatoriai r臈m臈si literat奴roje apra拧omais krizi懦 komunikacijos metodais ir strategijomis. Turinio analiz臈je komentarai parod臈, kad krizi懦 komunikacija buvo s臈kminga ir d臈mesys bei kalt臈 d臈l jos perkelti atlik臈jams. Darbo pabaigoje pateikiamos rekomendacijos, kuriomis remiantis sukurta projektin臈 dalis, kurios tikslas yra pad臈ti rengini懦 organizatoriams pasiruo拧ti ir valdyti krizes. Darbas susideda i拧 寞vado, literat奴ros analiz臈s, tyrimo metod懦 apra拧ymo, empirini懦 tyrim懦 rezultat懦, i拧vad懦, rekomendacij懦, projektin臈s dalies, literat奴ros s膮ra拧o ir pried懦. Darbo apimtis: 66 puslapiai be pried懦 ir literat奴ros s膮ra拧o. Darbe pateikiama 16 lenteli懦 ir 14 paveiksl懦, 77 拧altiniai (37 publikuojami referuojamose mokslo baz臈se Web of Science ir Scopus), i拧 kuri懦 11 yra ne senesni nei 5 metai.

This bachelor鈥檚 thesis analyses crisis communication in Lithuanian entertainment industries focusing on the case of Naisiai Summer festival. The theoretical part discusses the peculiarities of communication, crisis communication, the concept of entertainment and events, as well as the role of a politician鈥檚 personal brand in the entertainment industries and its impact on the event鈥檚 crisis communication. In the empirical part, 2 qualitative studies are conducted to determine the origin of the crisis of the Naisiai Summer festival, the crisis communication methods that the organizers used and the effect that it had on the audience. The case study results reveal that the cause of the crisis was the performers鈥� withdrawal from the event. Their decision not to perform was prompted by public statements made by the event's patron R. Karbauskis. It was found that the organizers relied on crisis communication methods and strategies described in the literature. The content analysis of the audience鈥檚 comments on Facebook show that the crisis communication was successful 鈥� the focus and blame for it was shifted to the performers. The paper concludes with recommendations which form the basis of the project part, which aims to help event organizers manage and prepare for crises. The work consists of an introduction, literature analysis, description of research methods, empirical research results, conclusions, recommendations, project part, list of references and appendices. Scope of the work: 66 pages without appendices and the list of references. The work contains 16 tables and 14 figures, 77 sources (37 published in the refereed scientific databases Web of Science and Scopus), of which 11 are no older than 5 years.

Baigiamajame darbe nagrin臈jama, kaip efektyviai komunikuoti fizinio aktyvumo ir sporto naud膮, siekiant paskatinti visuomen臈s narius rinktis sveik膮 gyvensen膮. Temos aktualum膮 lemia augan膷ios sveikatos problemos, susijusios su prasta mityba, nepakankamu fiziniu aktyvumu ir pasyviu gyvenimo b奴du. Darbo naujumas pasirei拧kia analizuojant 寞vairius komunikacijos kanalus (socialinius tinklus, televizij膮, spaud膮, lauko reklam膮), akcentuojant 拧iuolaikini懦 technologij懦 ir skaitmenini懦 sprendim懦, kaip i拧pl臈stin臈 realyb臈 ir 啪aidybinimo elementai, reik拧m臋. Tyrimo objektas 鈥� sporto ir aktyvaus laisvalaikio organizacij懦 komunikacija, skatinant sveik膮 gyvensen膮. Tyrimo tikslas 鈥� parengti rekomendacijas sporto ir aktyvaus laisvalaikio komunikacijos turiniui ir apim膷iai skirtingais kanalais, siekiant skatinti sveik膮 gyvensen膮. U啪daviniai: (1) i拧analizuoti esamas sporto ir aktyvaus laisvalaikio komunikacijos strategijas; (2) nustatyti, kokie komunikacijos kanalai yra efektyviausi siekiant didinti 啪moni懦 寞sitraukim膮 寞 sveikos gyvensenos veiklas; (3) atskleisti visuomen臈s po啪i奴r寞 寞 sveikos gyvensenos skatinim膮 per sporto ir aktyvaus laisvalaikio veiklas; (4) parengti si奴lymus, kaip komunikacijos specialistams ir sveikos gyvensenos entuziastams efektyviai skatinti sveik膮 gyvensen膮. Naudoti mokslin臈s literat奴ros analiz臈s, anketin臈s apklausos ir apra拧omosios statistikos metodai. Darbo strukt奴r膮 sudaro 寞vadas, teorin臈 dalis (komunikacijos vaidmuo sveikatos kontekste, sporto ir aktyvaus laisvalaikio reik拧m臈, efektyvios sporto ir aktyvaus laisvalaikio komunikacijos strategijos k奴rimas ir kli奴tys), empirinio tyrimo dalis (tyrimo metodologija ir rezultat懦 analiz臈), projektin臈 dalis, i拧vados ir rekomendacijos. Pagrindiniai tyrimo rezultatai parod臈, kad socialiniai tinklai ir televizija yra efektyviausi kanalai, ta膷iau svarbu ai拧kiai segmentuoti auditorijas, parengti k奴rybi拧kas 啪inutes, pritaikyti naujas technologijas bei skatinti bendruomeni拧kum膮. I拧vados: tinkamai parinktos priemon臈s ir gerai suplanuota komunikacijos strategija didina visuomen臈s 寞sitraukim膮 寞 sveiko gyvenimo b奴do veiklas.

This thesis explores how to effectively communicate the benefits of physical activity and sport to encourage healthy lifestyle choices in society. The relevance of the topic lies in the growing health problems related to poor nutrition, insufficient physical activity and passive lifestyle. The novelty of thesis is manifested in the analysis of different communication channels (social networks, television, press, outdoor advertising), highlighting the importance of modern technologies and digital solutions such as AR and gamification elements. Object of thesis - the communication of sport and active leisure organizations to promote healthy lifestyles. The aim of this thesis is to develop recommendations for the content and scope of communication between sport and active leisure organizations through different channels to promote healthy lifestyles. The objectives are: 1: to analyze existing communication strategies for sport and active leisure; 2: to identify which communication channels are most effective in increasing people's engagement in healthy lifestyle activities; 3: to reveal public attitudes towards promoting healthy lifestyles through sport and active leisure activities; and 4: to make suggestions for effective promotion of healthy lifestyles by communicators and health enthusiasts. The methods used were scientific literature analysis, questionnaire survey and descriptive statistics. Thesis structure is as follows: introduction, theoretical part (the role of communication in the context of health, the importance of sport and active leisure, the development of an effective communication strategy for sport and active leisure and obstacles), empirical part, project part, conclusions and recommendations. The main results of the thesis showed that social networks and TV are the most effective channels, but it is important to segment audiences clearly, to develop creative messages, to use new technologies and to promote community. Conclusions: Well-chosen tools and a well-planned communication strategy increase public engagement in healthy lifestyle activities

Pasaulyje apstu nenaudojam懦 ir apleist懦 industrinio, bei kitokio pob奴d啪io, paveldo pastat懦, kurie praeityje visuomenei rei拧k臈 didel臋 svarb膮. Nuo 寞vairiausi懦 fabrik懦, infrastrukt奴rini懦 objekt懦 iki technologini懦 ir energetini懦 pastat懦. Su tuo ypatingai susiduriama ir Lietuvoje. Didiesiems miestams ple膷iantis ir augant, kadaise u啪miestyje stov臈jusios gamyklos yra apsupamos greitu ir aktyviu miesto gyvenimu. Modern奴s ir vis atsinaujinantys pastatai sukuria miesto vaizd膮, tarp kurio industrinis paveldas itin i拧siskiria ir krenta 寞 akis kiekvienam gyventojui. 艩iame darbe bandysiu i拧analizuoti kaip industrinio paveldo pastatai komunikuoja savo veiklas, adaptuoja pramogas, komunikuoja socialiniais tinklais ir kokios galimyb臈s Luki拧ki懦 kal臈jimui yra prapl臈sti savo pramog懦 pasi奴l膮.

The world is full of unused and abandoned industrial and other types of heritage buildings that once held significant importance for society. These range from various factories and infrastructure facilities to technological and energy-related buildings. This issue is particularly evident in Lithuania as well. As major cities expand and grow, factories that once stood on the outskirts become surrounded by fast-paced and vibrant urban life. Modern and constantly evolving buildings shape the cityscape, within which industrial heritage stands out and catches the eye of every resident. In this work, I will analyze how industrial heritage buildings communicate their functions, adapt to entertainment purposes, engage through social media, and explore the opportunities for Luki拧k臈s Prison to expand its range of entertainment offerings.

Baigiamajame bakalauro darbe nagrin臈jama pramogini懦 rengini懦 komunikacija, remiantis stand-up komedijos renginio 鈥濳2 Comedy Showcase鈥� atvejo analize. Tyrimo objektas 鈥� konkretaus pramoginio renginio vykdoma komunikacija. Darbe siekiama nustatyti, kokie komunikacijos kanalai ir priemon臈s yra naudingos 拧io 啪anro renginiuose bei kaip jie veikia auditorijos informuotum膮, 寞sitraukim膮 ir sprendim膮 dalyvauti renginyje. Teorin臈je dalyje ap啪velgiama komunikacijos samprata, planavimo etapai, auditorijos segmentavimo b奴dai ir komunikacijos vykdymo modeliai (AIDA, RACE), o taip pat nagrin臈jamos pramogini懦 rengini懦 komunikacijos tendencijos ir i拧拧奴kiai. Analizuojamas stand-up komedijos 啪anras, jo raida, reik拧m臈 bei vieta Lietuvos pramog懦 industrijoje. Pateikiamos 寞啪valgos apie 拧iuolaikinio vartotojo elgsen膮, skaitmenini懦 medij懦 svarb膮 ir autenti拧ko turinio poreik寞 komunikacijoje. Empirin臈je dalyje atliktas kiekybinis tyrimas 鈥� apklausa, siekiant i拧siai拧kinti auditorijos patirt寞 ir po啪i奴r寞 寞 鈥濳2 Comedy Showcase鈥� komunikacij膮. Tyrimo metu nustatyta, kokie yra komunikacijos kanalai, kokie turinio formatai labiausiai 寞traukia auditorij膮 bei kokios komunikacijos formos kuria vert臋 ir lojalum膮. Remiantis gautais duomenimis ir teorijos analize, pateiktos rekomendacijos ir i拧vados, kaip padidinti stand-up komedijos rengini懦 啪inomum膮 ir lankomum膮. Darbo strukt奴ra: turinys, paveiksl懦 s膮ra拧as, lenteli懦 s膮ra拧as, s膮vok懦 ir termin懦 啪odynas, 寞vadas, mokslini懦 拧altini懦 analiz臈, kiekybinio tyrimo analiz臈, empirinis kiekybinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as, priedai. Darbo apimtis: 53 puslapiai nuo 寞vado iki literat奴ros s膮ra拧o prad啪ios. Darb膮 sudaro 20 paveiksl懦, 6 lentel臈s ir 119 literat奴ros 拧altini懦. 28 moksliniai straipsniai yra i拧 WoS ir Scopus duombazi懦, 16 mokslini懦 straipsni懦 yra ne senesni nei 5 metai.

The final bachelor's thesis examines the communication of entertainment events, based on a case analysis of the stand-up comedy event "K2 Comedy Showcase". The object of the study is the communication carried out at a specific entertainment event. The work aims to determine what communication channels and tools are useful in events of this genre and how they affect the audience's awareness, engagement and decision to participate in the event. The theoretical part reviews the concept of communication, planning stages, audience segmentation methods and communication implementation models (AIDA, RACE), and also examines the trends and challenges of communication at entertainment events. The stand-up comedy genre is analyzed, its development, significance and place in the Lithuanian entertainment industry. Insights are provided about the behavior of the modern consumer, the importance of digital media and the need for authentic content in communication. The empirical part conducted a quantitative study - a survey, in order to clarify the audience's experience and attitude towards the communication of "K2 Comedy Showcase". The research identified which communication channels are most engaging to the audience, which content formats are most engaging to the audience, and which forms of communication create value and loyalty. Based on the data obtained and theoretical analysis, recommendations and conclusions are presented on how to increase the awareness and attendance of stand-up comedy events. Structure of the work: table of contents, list of figures, list of tables, glossary of concepts and terms, introduction, analysis of scientific sources, analysis of quantitative research, empirical quantitative research, conclusions, recommendations, project part, references, appendices. Scope of the work: 53 pages from the introduction to the beginning of the references. The work consists of 20 figures, 6 tables, and 119 references. 28 scientific articles are from WoS and Scopus databases, 16 scientific articles are no older than 5 years.

Baigiamajame bakalauro darbe nagrin臈jama muzikini懦 festivali懦 skaitmenin臈 rinkodara, gilinantis 寞 festivali懦 naudojamos komunikacijos ir reklamos kanalus skaitmenin臈je erdv臈je, siekiant i拧siai拧kinti ger膮sias socialini懦 tinkl懦 rinkodaros praktikas, kurios prisideda prie festivali懦 啪inomumo didinimo, auditorijos pritraukimo ir s臈km臈s u啪tikrinimo Lietuvos pramog懦 industrijoje. Remiantis atlikta mokslin臈s literat奴ros analize, i拧skirti pagrindiniai skaitmenin臈s komunikacijos kanalai: nuomon臈s formuotoj懦 rinkodara, socialini懦 tinkl懦 reklama, paie拧kos sistem懦 reklama ir optimizacija, el. pa拧to rinkodara ir turinio rinkodara, kurie padeda festivaliams didinti 啪inomum膮, skatinti vartotoj懦 寞sitraukim膮 ir galiausiai - pardavimus. Tyrimo metu, atliekant anketin臋 apklaus膮 ir kokybin臋 turinio analiz臋, i拧siai拧kinti visuomen臈je pasteb臈ti festivali懦 skaitmenin臈s reklamos ypatumai, pasitelkiant festivalio 鈥濧nt Bangos鈥� atvej寞 ir nustyta 拧io festivalio skaitmenin臈s rinkodaros strategija, kuri r臈m臈si mokama reklama ir organine komunikacija socialiniuose tinkluose. Remiantis teorine ir empirine darbo dalimis pateiktos i拧vados ir rekomendacijos 鈥濧nt Bangos鈥� festivalio organizatoriams, rinkodaros ir komunikacijos specialistams, internetini懦 svetaini懦 ir socialini懦 tinkl懦 turinio k奴r臈jams bei marketingo, nuomon臈s formuotoj懦 rinkodaros ir vie拧懦j懦 ry拧i懦 specialistams. Darbo strukt奴ra: baigiam膮j寞 bakalauro darb膮 sudaro 寞vadas, mokslin臈s literat奴ros analiz臈, empirinis kiekybinis ir kokybinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as ir priedai. Darbo apimtis: darbo apimtis 71 psl. be literat奴ros s膮ra拧o ir pried懦. Darbe pateikiama 21 lentel臈 ir 30 paveiksl臈li懦. Darbe i拧 viso buvo panaudota 30 mokslini懦 拧altini懦. 21 straipsnis yra publikuojamas 鈥濿eb of Science鈥� ir 鈥濻copus鈥� duomen懦 baz臈se, i拧 kuri懦 18 yra nesenesni nei 5 metai. Atskirai pridedami darbo priedai.

The final bachelor thesis examines the digital marketing of music festivals, focusing on the communication and advertising channels used by festivals in the digital space. The aim is to identify best practices in social media marketing that enhance festival visibility, attract audiences, and contribute to success in the Lithuanian entertainment industry. Based on the analysis of scientific literature, the main digital communication channels were identified: influencer marketing, social media advertising, search engine advertising and optimisation, email marketing, and content marketing. These channels help festivals increase visibility, drive consumer engagement, and ultimately boost sales. The study, through a questionnaire survey and a qualitative content analysis, has identified the characteristics of digital advertising of festivals as perceived by the general public, using the case of the "Ant Bangos" Festival, and also identified the digital marketing strategy of this festival, which relied on paid advertising and organic communication on social networks. Based on the theoretical and empirical parts of the thesis, conclusions and recommendations are presented for the organisers of the "Ant Bangos" Festival, as well as for marketing and communication professionals, website and social media content creators, and specialists in marketing, influencer marketing, and public relations. Structure of the thesis: the final bachelor thesis consists of an introduction, analysis of scientific literature, empirical quantitative and qualitative research, conclusions, recommendations, a project part, list of references and annexes. Scope of work: 71 pages excluding the list of references and appendices. The work contains 21 tables and 30 figures. A total of 30 scientific sources have been used. 21 articles are published in the Web of Science and Scopus databases, of which 18 are more than 5 years old. The appendices are attached separately.

Baigiamajame bakalauro darbe analizuojama Lietuvos valstybini懦 拧ven膷i懦 i拧orin臈 komunikacija, atskleid啪iama j懦 reik拧m臈 ir potencialas pramog懦 kult奴roje. Pagrindinis d臈mesys skiriamas valstybini懦 拧ven膷i懦 sampratai ir reik拧mei, teorinei charakteristikai pramog懦 aspektu, analizuojama j懦 komunikacija masin臈se ir socialin臈se medijose, taip pat nagrin臈jamas j懦 poveikis ir svarba darbingo am啪iaus asmen懦 laisvalaikiui. Teorin臈je darbo dalyje nagrin臈jama valstybini懦 拧ven膷i懦 samprata, reik拧m臈, populiarumo aspektai, komunikacijos formos. Analizuojamos darbotvark臈s, 寞r臈minimo ir bendruomeni拧kumo jausmo teorijos, tiriama valstybini懦 拧ven膷i懦 kaip pramog懦 komunikacija, ap啪velgiami vartotojai, nagrin臈jama simbolin臈 拧ven膷i懦 svarba. Remiantis mokslin臈s literat奴ros analize, atliktas empirinis kiekybinis tyrimas, pasitelkus anketin臋 apklaus膮 internetu. Darbo pabaigoje pateikiamos i拧vados ir rekomendacijos, kurios gali b奴ti pritaikomos gerinant i拧orin臋 valstybini懦 拧ven膷i懦 komunikacij膮. Darbo strukt奴ra: turinys, paveiksl懦 s膮ra拧as, lenteli懦 s膮ra拧as, 寞vadas, mokslin臈s literat奴ros analiz臈, empirinis kiekybinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as. Darbo apimtis: 74 puslapiai be paveiksl懦 s膮ra拧o, lenteli懦 s膮ra拧o, literat奴ros s膮ra拧o. Darb膮 sudaro 24 paveikslai, 12 lenteli懦 ir 151 literat奴ros 拧altiniai. 24 moksliniai straipsniai ir knygos yra publikuojami 鈥濿eb of Science鈥� ir 鈥濻copus鈥� duomen懦 baz臈se. 24 i拧 j懦 yra ne senesni nei 5 metai.

The bachelor's thesis analyzes the external communication of Lithuanian national holidays, highlighting their significance and potential within entertainment culture. The study focuses on the concept and meaning of national holidays, explores theoretical frameworks from an entertainment perspective, analyzes communication through the mass media and social media, and examines their impact and relevance to the leisure activities of working-age individuals. The theoretical part of the thesis examines the importance, meaning, and aspects of the popularity of national holidays, as well as their forms of communication. The thesis also explores agenda-setting theory, framing theory, and the sense of community theory, analyzes the communication of national holidays as elements of entertainment, reviews the target audiences, and discusses the symbolic importance of these celebrations. The structure of the thesis: table of contents, list of figures, list of tables, introduction, analysis of scientific literature, empirical quantitative study, conclusions, recommendations, project section, list of references. Length of thesis: 74 pages, excluding the list of figures, list of tables, and references. The thesis consists of 24 figures, 12 tables, and 151 references. 24 scientific articles and books have been published in the "Web of Science" and "Scopus" databases. 24 of them were published within the last five years.

艩iame baigiamajame darbe analizuojama gro啪in臈s literat奴ros autori懦 komunikacija, siekiant nustatyti, kokiais kanalais ir kokiais b奴dais autoriai palaiko ry拧寞 su skaitytojais bei literat奴ros bendruomene. Tyrimas grind啪iamas kokybiniu tyrimu, taikant pusiau strukt奴ruoto interviu metod膮 ir temin臋 analiz臋. Empirinis pagrindas sudarytas i拧 interviu su 拧e拧iais Lietuvos gro啪in臈s literat奴ros autoriais. Analiz臈s metu i拧skirtos penkios temin臈s kategorijos: asmeniniai veiksniai, komunikacijos strategijos, i拧拧奴kiai, auditorijos reakcija ir gr寞啪tamasis ry拧ys, tobul臈jimas ir rekomendacijos. Tyrimo rezultatai parod臈, kad autoriai da啪niausiai pasitelkia socialinius tinklus, ypa膷 鈥濬acebook鈥� ir 鈥濱nstagram鈥�, ta膷iau j懦 komunikacijos da啪numas, turinio pob奴dis ir intensyvumas labai skiriasi. Nors vienas i拧 akcent懦 skiriamas skaitmenini懦 kanal懦 pasirinkimui, darbe taip pat pla膷iai analizuojami komunikacijos turinio tikslai, komunikaciniai i拧拧奴kiai, gr寞啪tamasis ry拧ys ir autori懦 savirefleksijos aspektai. Tyrimo pabaigoje pateikiamos rekomendacijos trims tikslin臈ms grup臈ms: autoriams, bendradarbiaujantiems su leidyklomis, savilaida u啪siimantiems autoriams bei leidykloms. Projektin臈je darbo dalyje parengtas praktinis komunikacijos planas, skirtas autoriaus ir leidyklos bendradarbiavimui stiprinti.

This bachelor鈥檚 thesis explores the communication practices of fiction authors, aiming to identify the channels and methods they use to engage with readers and the literary community. The study is based on qualitative research employing semi-structured interviews and thematic analysis. The empirical data consists of interviews with six Lithuanian fiction authors. The analysis revealed five thematic categories: personal factors, communication strategies, challenges, audience response and feedback, and development and recommendations. The findings show that authors most frequently use social media鈥攑articularly Facebook and Instagram鈥攖hough the frequency, nature, and intensity of their communication vary greatly. While particular focus is placed on the choice of digital channels, the thesis also examines content goals, communicative challenges, feedback dynamics, and aspects of authorial self-reflection. The final section presents recommendations for three key target groups: authors collaborating with publishers, self-publishing authors, and publishing houses. The practical part of the thesis includes a detailed communication plan designed to enhance collaboration between authors and publishers.

Baigiamajame darbe analizuojama kriz臈s komunikacijos reik拧me ir taikymo galimyb臈s pramog懦 industrijos 寞啪ymybi懦 skandal懦 kontekste, remiantis Egidijaus Drag奴no, vieno 啪inomiausi懦 Lietuvos muzikos scenos atlik臈j懦, atvejo analize. Darbe siekiama atskleisti, kaip 寞啪测尘测产臈蝉 vie拧ai komunikuoja krizini懦 situacij懦 metu, kokius komunikacijos kanalus ir strategijas pasitelkia siekdamos i拧laikyti reputacij膮 bei kok寞 poveik寞 tai daro visuomen臈s po啪i奴riui. Tyrimo pagrind膮 sudaro kiekybin臈 internetin臈 apklausa, kurioje dalyvavo 421 respondentai, bei mokslin臈s literat奴ros analiz臈. Tyrimo rezultatai parod臈, kad tikslingai parinkta 寞啪测尘测产臈蝉 kriz臈s komunikacijos strategija gali pad臈ti suma啪inti reputacin臋 啪al膮 bei atkurti visuomen臈s pasitik臈jim膮. Remiantis teorine mokslin臈s literat奴ros 拧altini懦 analize ir empiriniu kiekybiniu tyrimu, pateikiamos i拧vados ir rekomendacijos Egidijui Drag奴nui bei pramog懦 industrij懦 atstovams. Darb膮 sudaro 寞vadas, mokslin臈s literat奴ros analiz臋, turinys, lenteli懦 s膮ra拧as, paveiksl懦 s膮ra拧as, s膮vok懦 ir termin懦 啪odynas, empirinis kiekybinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as ir priedai. Darbo apimtis 鈥� 68 puslapiai be titulinio, anotacij懦, paveiksl懦 s膮ra拧o, lenteli懦 s膮ra拧o, s膮vok懦 ir termin懦 啪odyno, literat奴ros s膮ra拧o ir pried懦. Darb膮 sudaro 22 paveikslai, 25 lentel臈s ir 99 literat奴ros 拧altini懦. 45 moksliniai straipsniai ir knygos yra publikuojami 鈥濿eb of Science鈥� ir 鈥濻copus鈥� duomen懦 baz臈se. 20 i拧 j懦 yra ne senesni nei 5 metai. Atskirai pridedami darbo priedai.

The final thesis analyses the meaning of the crisis communication and the possibilities of the entertainment industry in the context of celebrity scandals, based on the analysis of Egidijus Drag奴nas, one of the most famous Lithuanian music scene performers. The work aims to reveal how celebrities publicly communicate during crisis situations, what communication channels and strategies are used to maintain reputation and what impact it has on the public's attitude. The study is based on a quantitative online survey involving 421 respondents and analysis of scientific literature. The results of the investigation have shown that a purposefully selected celebrity crisis communication strategy can help reduce reputative damage and restore public confidence. Based on the theoretical analysis of scientific literature sources and empirical quantitative research, conclusions and recommendations for Egidijus Drag奴nas and representatives of the entertainment industries are given. The thesis consists of an introduction, analysis of scientific literature, content, list of tables, list of paintings, vocabulary of concepts and terms, empirical quantitative study, conclusions, recommendations, design part, literature list and accessories. The thesis consists of the work is 68 pages excluding title, annotations, list of figures, list of tables, glossary of terms and concepts, list of references and appendices. The thesis consists of 22 figures, 25 tables and 99 references. 45 scientific articles and books have been published in the 鈥淲eb of Science鈥� and 鈥淪copus鈥� databases. 20 of them are less than 5 years old. The supplementary material are attached separately.

Baigiamajame bakalauro darbe nagrin臈jama tvarios mados festivali懦 komunikacija socialin臈se medijose. Teorin臈je dalyje aptariama skaitmenin臈 komunikacija ir jos vaidmuo mados industrijoje, analizuojami tvarumo komunikacijos principai, socialini懦 medij懦 svarba tvarios mados kontekste, tvarios mados sek臈j懦 elgsena socialiniuose tinkluose, mada kaip pramogos i拧rai拧ka, tvar奴s festivaliai bei dalyvi懦 寞sitraukimo motyvai. Taip pat i拧skiriami tvarios mados apibr臈啪imai, jos tikslai, reik拧m臈 bei pagrindiniai i拧拧奴kiai, 寞skaitant 鈥炁綼li膮j寞 smegen懦 plovim膮鈥�. Empirin臈je darbo dalyje atliktas kiekybinis tyrimas 鈥� anketin臈 apklausa, kurios metu siekta nustatyti, kokie tvarios mados komunikacijos ne拧ikli懦 tipai naudojami socialin臈se medijose, kaip 寞 juos reaguoja auditorija bei kokios yra 寞sitraukimo tendencijos. Remiantis mokslin臈s literat奴ros analize ir tyrimo rezultatais, suformuluotos 7 rekomendacijos tvarios mados festivali懦 organizatoriams, komunikacijos specialistams ir tvarios mados prek臈s 啪enklams. Projektin臈je darbo dalyje pateiktas pusme膷io komunikacijos planas, skirtas tvarios mados festivali懦 komunikacijos stiprinimui socialin臈se medijose, siekiant padidinti tikslini懦 auditorij懦 寞sitraukim膮 bei skatinti j懦 dalyvavim膮 renginiuose. Darb膮 sudaro 寞vadas, mokslin臈s literat奴ros analiz臈, empirinis tyrimas, i拧vados, rekomendacijos, projektin臈 dalis, literat奴ros s膮ra拧as ir priedai. Darbo apimtis 鈥� 73 puslapiai be paveiksl懦 s膮ra拧o, lenteli懦 s膮ra拧o, literat奴ros s膮ra拧o ir pried懦. Darbe pateikta 14 lenteli懦, 39 paveikslai, naudoti 177 bibliografiniai 拧altiniai, i拧 kuri懦 111 yra 鈥濿eb of Science鈥� publikuoti moksliniai 拧altiniai. 73 i拧 j懦 鈥� ne senesni nei 5 metai.

This bachelor's thesis analyzes the communication of sustainable fashion festivals on social media. The theoretical part discusses digital communication and its role in the fashion industry, examines the principles of sustainability communication, the importance of social media in the context of sustainable fashion, the behavior of sustainable fashion followers on social networks, fashion as a form of entertainment, sustainable festivals, and participants鈥� engagement motives. The thesis also defines sustainable fashion, its goals and significance, and highlights major challenges, including greenwashing. The empirical part presents a quantitative research 鈥� a survey aimed at identifying the types of sustainable fashion communication carriers used on social media, how the audience responds to them, and what engagement trends can be observed. Based on the analysis of scientific literature and the research findings, seven recommendations were formulated for sustainable fashion festival organizers, communication professionals, and sustainable fashion brands. The project-based part provides a six-month communication plan aimed at strengthening the communication of sustainable fashion festivals on social media, increasing engagement of target audiences, and encouraging their participation in the events. The thesis consists of an introduction, scientific literature analysis, empirical research, conclusions, recommendations, project part, bibliography, and appendices. The total volume of the thesis is 73 pages, excluding the lists of figures, tables, bibliography, and appendices. The work includes 14 tables, 39 figures, and is based on 177 bibliographic sources, of which 111 are scientific publications from the Web of Science database, 73 of which are not older than 5 years.

Baigiamajame bakalauro darbe nagrin臈jama kino filmo kaip pramog懦 industrij懦 produkto i拧orin臈 komunikacija socialiniuose tinkluose. Analizuojama, kaip kino film懦 industrija pasitelkia 拧iuolaikines komunikacijos priemones, siekdama sudominti auditorij膮 ir kurti emocin寞 ry拧寞 su vartotojais. Aptariami i拧orin臈s komunikacijos teoriniai modeliai bei socialini懦 tinkl懦 vaidmuo formuojant kino film懦 寞vaizd寞 ir skatinant auditorij懦 寞sitraukim膮. Atlikti tyrimai, kiekybin臈 respondent懦 apklausa ir kokybin臈 turinio analiz臈, siekiant i拧siai拧kinti, kaip vykdoma kino film懦 komunikacija socialin臈se medijose ir kokios priemon臈s labiausiai patraukia auditorijos d臈mes寞. Tyrimu siekta suprasti, kaip skirtingi komunikacijos sprendimai veikia vartotoj懦 寞sitraukim膮 ir pasirinkim膮 啪i奴r臈ti film膮. Remiantis mokslin臈s literat奴ros ir tyrim懦 analize, pateikiamos i拧vados, rekomendacijos ir projektin臈 dalis. Bakalauro darb膮 sudaro: 寞vadas, mokslin臈s literat奴ros analiz臈, empirin臈 tiriamoji dalis, projektin臈 dalis, i拧vados, rekomendacijos, pagrindini懦 s膮vok懦 啪odynas, paveiksl臈li懦 ir lenteli懦 s膮ra拧as, 拧altiniai, priedai.

This bachelor's thesis examines the external communication of a film as a product of the entertainment industry on social media. The analysis focuses on how the film industry uses modern communication tools to engage audiences and create an emotional connection with consumers. Theoretical models of external communication and the role of social media in shaping a film鈥檚 image and encouraging audience engagement are discussed. The research includes a quantitative survey and a qualitative media content analysis, aiming to identify how film communication is carried out on social media platforms and which tools are most likely to attract the audience's attention. The study seeks to understand how different communication solutions influence user engagement and their decision to watch a film. Based on the analysis of academic literature and empirical findings, conclusions, recommendations, and a project section are presented. The bachelor thesis consists of: introduction, literature review, empirical study, project section, conclusions, recommendations, a glossary of terms, list of figures and tables, references, appendices.